Black Owned Lifestyle Brand Fighting World Water by Crisis by Building Wells in the Congo

Owners of UI Global Brands Psyche & Vontoba up their philanthropy efforts by vowing to address the world water crisis. Under the UI umbrella, the Terry’s run Urban Hydration Naturals (UH), a Dallas based multi million dollar all natural lifestyle brand that is sold in 5000+ stores Nationwide including on Amazon.com, Target, TJ Maxx, Ross and Sally Beauty.

This past July Urban Hydration partnered with Water is Life, an organization that travels the world in efforts to improve sanitation and hygiene by means of providing water infrastructure. This cause is so important to the Terry’s because they know that people must have the essentials for them to live decently; so they embarked on this program to specifically address the water crisis in the Congo:

For every Urban Hydration Naturals product sold, 1 gallon of water is donated

For every $15k raised, one well in the Congo will be built

Each well will be mobilized for the rehabilitation of water supply

Since partnering with WaterisLife in July, Urban Hydration has sold over five thousand products. This October, they will launch a social campaign to bring additional awareness to the cause and help them reach their goal of three wells by July 2018. A big part of UI’s identity is philanthropy and Urban Hydration is aiming to encourage more thriving African American owned beauty businesses to use their platforms to address social and economic issues. For more info, visit UrbanHydration.com.