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Can the aroma of coffee get you active?

Press release -

Can the aroma of coffee get you active?

Active Rewards the most successful Vitality product in history

In September 2015, Discovery Vitality launched the Active Rewards Benefit in an effort to increase and maintain the total level of physical activity for our members. The response? An unprecedented and enthusiastic level of interest from our members. In just four months, we have reached roughly three times the number of activated and engaged members than we had initially anticipated, making the Active Rewards Benefit the most successful product in Vitality’s history.

Join the CEO of Discovery Vitality, Dr Shrey Viranna, on Tuesday 23 February to discuss how we used the aroma of coffee to get thousands of people off the couch and into their running shoes, and how this laid a foundation for a powerful, global real-time Vitality platform that is ultimately shifting health outcomes.

Date: Tuesday 23 February 2016

Time: 10:30 for 11:00 – 13:00

Venue: Discovery offices, 16 Fredman Drive, Sandton

RSVP: or 011 529 2204


Discovery information

About Discovery Limited

Discovery Limited is a South African-founded financial services organisation that operates in the healthcare, life assurance, short-term insurance, savings and investment products and wellness markets. Founded in 1992, Discovery was guided by a clear core purpose – to make people healthier and to enhance and protect their lives. Underpinning this core purpose is the belief that through innovation, Discovery can be a powerful market disruptor.

The company, with headquarters in Johannesburg, South Africa, has expanded its operations globally and currently serves over 4.4 million clients across South Africa, the United Kingdom, the United States, China, Singapore and Australia. Discovery recently announced an intent to partner with Generali, a leading insurer in Europe, and has partnered John Hancock in the US. These new partnerships will bring Discovery’s shared-value business model to protection industries in Europe and the US.

Vitality, Discovery’s wellness programme, is the world’s largest scientific, incentive-based wellness solution for individuals and corporates. The global Vitality membership base now exceeds three million lives in five markets.

Discovery is an authorised financial services provider and trades under the code “DSY” on the Johannesburg Securities Exchange. 

Follow us on Twitter @Discovery_SA

Press contacts

Felicity Hudson

Felicity Hudson

Press contact Head of Reputation Management Discovery Group 0115294514

Nthabiseng Chapeshamano

Press contact Senior Reputation Manager Healthcare & Sustainability

Munene Khoza

Press contact Senior Reputation Manager Vitality & Wellness

Zeenat Moorad

Press contact Senior Reputation Manager Banking & investments

Shanti Aboobaker

Press contact Reputation Manager Long and short term insurance

Gugu Yika

Press contact Reputation Management Consultant Vitality & Sponsorships 0115298083