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The better clients manage their money, the more they get out of the Bank and this value proposition is further enhanced through an intuitive experience underpinned by state-of-the-art technology
The better clients manage their money, the more they get out of the Bank and this value proposition is further enhanced through an intuitive experience underpinned by state-of-the-art technology

Press release -

Discovery Bank clients experience the future of banking, now

Johannesburg, 31 August 2021 – Consumers can bank the way they’ve always banked, or they can bank with Discovery Bank, which offers servicing and banking solutions of the future, now. This is the premise of Discovery Bank’s new integrated marketing campaign: The Future of Banking Now.

“We want to show consumers the exceptional features that the Bank has built that gives clients a completely new experience. It’s about levelling up the status quo. For some, the future of banking looks starkly different from what they offer today — at Discovery Bank clients get superior banking technology in the present, through the bold and systematic investments we’ve made in digital capability and the focus on customer satisfaction,” says Hylton Kallner, CEO of Discovery Bank.

“Our new campaign juxtaposes current banking practices with the smart, seamless and rich shared-value world which Discovery Bank offers. With many innovative features built into the Discovery Bank app, such as the account origination process, Discovery Pay, Live Assist and Smart Vault — our clients can truly experience cutting-edge, shared-value banking right now from wherever they are,” Kallner adds.

The launch of the advert, which also includes a sneak peek of a new banking feature that will be available soon, is the first element of a full-scale brand campaign.

Chief Marketing Officer, Firoze Bhorat, says “As a shared-value bank, Discovery Bank occupies a unique position in the market. Our latest campaign seeks to build on this positioning and to further differentiate the brand by showcasing some of its unique features, as well as the state-of-the-art technology that has been introduced by the Bank.”

Promotion plan

The campaign will run across multiple platforms: TV, radio and digital and as well as on the Discovery sponsorship platforms: Formula 1 and the English Premier League and includes an extended 90’ advertisement that takes you through Discovery Bank’s full banking journey and two 60’ cut down advertisements to emphasise specific messages.

ENDS

About Discovery Bank

Discovery Bank is part of Discovery Limited, a financial services organisation that operates in the healthcare, life assurance, short-term insurance, savings and investment and wellness across 27 markets. Discovery Bank is fundamentally designed differently through its shared-value model. Clients create value as they manage their money well, that Discovery Bank shares back with them through better interest rates, deep discounts, and significant rewards. The overall outcome is that clients experience greater financial wellbeing, it reduces the risk of defaults for Discovery Bank making the business more sustainable, and it addresses large-scale challenges, such as increased savings, that benefit society at large. Behaviour change and rewards are enabled through Vitality Money, an AI-Powered programme on the Discovery Bank app that gives clients an understanding of behaviours that influence their financial wellbeing and how to manage their money. The better clients do, the higher their Vitality Money status and the greater the value they receive.

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Discovery information

About Discovery

Discovery Limited is a South African-founded financial services organisation that operates in the healthcare, life assurance, short-term insurance, savings and investment and wellness markets. Since inception in 1992, Discovery has been guided by a clear core purpose – to make people healthier and to enhance and protect their lives. This has manifested in its globally recognised Vitality Shared-Value insurance model, active in 27 markets with over 20 million members. The model is exported and scaled through the Global Vitality Network, an alliance of some of the largest insurers across key markets including AIA (Asia), Ping An (China), Generali (Europe), Sumitomo (Japan), John Hancock (US), Manulife (Canada) and Vitality Life & Health (UK, wholly owned). Discovery trades on the Johannesburg Securities Exchange as DSY.

Follow us on Twitter @Discovery_SA

Press contacts

Felicity Hudson

Felicity Hudson

Press contact Head of Reputation Management Discovery Group 0115294514

Nthabiseng Chapeshamano

Press contact Senior Reputation Manager Healthcare & Sustainability

Munene Khoza

Press contact Senior Reputation Manager Vitality & Wellness

Zeenat Moorad

Press contact Senior Reputation Manager Banking & investments

Shanti Aboobaker

Press contact Reputation Manager Long and short term insurance

Gugu Yika

Press contact Reputation Management Consultant Vitality & Sponsorships 0115298083

Our core purpose and values guide us in all we do. A clear and profound promise: to make people healthier and enhance and protect their lives.

Discovery is a shared value insurance company whose purpose and ambition are achieved through a pioneering business model that incentivises people to be healthier, and enhances and protects their lives.

Discovery Limited
Discovery Group Limited, 1 Discovery Place, Sandton
2196 Johannesburg
South Africa