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 Financial services company, Discovery, today announced details of its new banking offering
Financial services company, Discovery, today announced details of its new banking offering

Press release -

Discovery introduces the world’s first behavioural bank

14 November 2018 – Johannesburg – Financial services company, Discovery, today announced details of its new banking offering. Described as the world’s first behavioural bank, the fully digital bank leverages Discovery’s Shared-Value model, and can be joined from March 2019 by anyone with a smart phone.

“Discovery Bank presents the latest manifestation of our core purpose of making people healthier and enhancing and protecting their lives. The banking system in South Africa is world class and our competitors are brilliant. We did, however, see a gap in-between the traditional offerings and Fintech offerings – a third entry point that is essentially a new category of banking and a first of its kind globally: a behavioural bank,” said Discovery Group Chief Executive, Adrian Gore. “In the same way that we aimed to address the negative impact of human behaviour on health risk and the sub-optimal design of insurance systems through our Shared-Value Insurance model; Discovery Bank aims to do the same in the context of financial risk and banking systems.”

The launch of Discovery Bank comes at a critical time in South Africa and is highly relevant in the context of our current technical recession. More South Africans are today credit active than are employed; 40% struggle to make debt repayments; the country has one of the lowest savings rates in the world; and less than 4% of South African citizens are adequately prepared for retirement.

Gore explained; “Given our current poor savings culture, and the need for personalised banking that is transparent, equitable, efficient and controllable, the case for disruption is clear. We aim to address this need by leveraging our Shared-Value model to build the world’s first behavioural bank.”

Gore further explained that the Group’s expertise in behavioural science and incentive design together present the core mechanism underpinning the Bank’s behavioural differentiation. The product design addresses financial risk by collating and characterising financial behaviour according to the 5-3-80 model of financial health.

Five controllable behaviours of spending less than we earn, saving regularly, having insurance in place for serious events, paying off property and investing for the long term; can alleviate three key risks of unaffordable debt, exposure to unexpected expenses, and insufficient income in retirement. These risks result in 80% of events where individuals are not able to meet their financial obligations. The Bank’s behaviour-change programme, Vitality Money, will guide and incentivise consumers to achieve better financial health and resilience.

A key feature of the Bank is dynamic interest rates, an industry first. This innovative benefit design links interest rates directly to clients’ financial behaviour; enabling them to earn more interest on savings and to pay less interest on credit as they improve their financial behaviour with Vitality Money. The Bank further leverages the Vitality partner chassis to create an attractive ecosystem of rewards for clients in the form of dynamic discounts that deepen Vitality’s incentives.

This unique rewards structure is paired with the latest in banking technology; offering smart banking products with both transactional and credit card capabilities, a single credit facility, multiple ways to pay instantly, banking options for families and multiple savings options with dynamic interest rates – all accessible in real time on the Discovery Bank app.

Commenting on the Bank’s operational strategy, Barry Hore, Discovery Bank Chief Executive Officer, said; “Discovery Bank is building a banking system from the ground up; incorporating the latest in banking technology to create a mobile-first bank, to meet the sophisticated, personalised banking needs of individuals through a branchless structure, supported by an omni-channel service capability.”

Gore concluded with setting out the Bank’s vision; “Our ambition is to create a new category of banking – behavioral banking – through which we dramatically impact the landscape of financial health and resilience in the country.”


Notes to Editors:

  • Discovery Bank is the first behavioural bank globally that combines world-class banking products with Vitality Money, a behavioural-change programme that underpins the Bank’s behavioural differentiation, and is premised on Discovery’s Shared-Value Insurance model and behavioural science research and incentive design.
  • Existing Discovery clients will benefit from integrating their Discovery products with the Bank, through access to more affordable life insurance, faster-growing investments, smarter insurance and convenient payments for healthcare expenses.


Discovery information

About Discovery

Discovery Limited is a South African-founded financial services organisation that operates in the healthcare, life assurance, short-term insurance, savings and investment and wellness markets. Since inception, Discovery has been guided by a clear core purpose – to make people healthier and to enhance and protect their lives. This has manifested in its globally recognised Vitality Shared-Value insurance model, exported to over 19 countries and reaching over 11 million members. Discovery trades on the Johannesburg Securities Exchange, with a market cap of $7 billion.

Follow us on Twitter @Discovery_SA

About Discovery Bank

Discovery Bank is a behavioural bank that builds on Discovery’s shared-value insurance model. It’s the first bank in the world that works to help people change their financial behaviour by encouraging financial health and resilience and rewarding them for doing so. It’s an innovative digital bank that combines world-class banking products with Vitality Money, a behaviour-change programme aimed at encouraging clients to change their behaviour around finances and money. For the first time, clients are in control of their interest rates. With dynamic interest rates that flex according to their behaviour with money, clients can either earn boosted interest rates, or pay lower interest rates on credit. The bank is built on Discovery's Shared-Value model: that by providing clients with knowledge, tools, access and rewards, the very behaviour that causes financial and insurance risk, can improve. This results in value for all stakeholders – clients become financially healthier and enjoy brilliant rewards and at the same time, society gets financially stronger through improved savings, and the bank benefits from a more financially resilient client base. Discovery Bank offers smart banking products with both transactional and credit card facilities, one credit facility, more convenience with multiple ways to pay instantly, banking options for families, and multiple savings options with dynamic interest rates.

Press contacts

Felicity Hudson

Felicity Hudson

Press contact Head of Reputation Management Discovery Group 0115294514
Nthabiseng Chapeshamano

Nthabiseng Chapeshamano

Press contact Senior Reputation Manager Healthcare, Long & Short Term Insurance, and Sustainability
Munene Khoza

Munene Khoza

Press contact Senior Reputation Manager Vitality & Sponsorships
Zeenat Moorad

Zeenat Moorad

Press contact Senior Reputation Manager Banking & Investments
Shanti Aboobaker

Shanti Aboobaker

Press contact Reputation Manager Long and Short Term Insurance
Karishma Jivan

Karishma Jivan

Press contact Reputation Consultant Healthcare & Sustainability
Sesona Ngqakamba

Sesona Ngqakamba

Press contact Reputation Management Consultant Vitality & Sponsorships | Banking

Our core purpose and values guide us in all we do. A clear and profound promise: to make people healthier and enhance and protect their lives.

Discovery is a shared value insurance company whose purpose and ambition are achieved through a pioneering business model that incentivises people to be healthier, and enhances and protects their lives.

Discovery Limited
Discovery Group Limited, 1 Discovery Place, Sandton
2196 Johannesburg
South Africa