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Discovery Vitality empowers members to make a difference during Covid pandemic through #VitalityMoveToGive philanthropic initiative

Press release -

Discovery Vitality empowers members to make a difference during Covid pandemic through #VitalityMoveToGive philanthropic initiative

In a bid to make a meaningful contribution to the fight against Covid-19, Discovery Vitality today announces a partnership with Shout4Masks. This initiative is the newest collaboration between Vitality and several other charitable organisations at the forefront of addressing the challenges of the pandemic.

Shout4Masks is a public service initiative by Shout SA and SMD Technologies to address the dire shortage of safe, quality, protective gear. Through the celebrity power of Kabelo Mabalane and Danny K, Vitality is enabling members to ensure healthcare workers on the frontline receive much-needed surgical and N95 masks. “Our strength as a nation comes from standing together as one,” says Danny K.

This partnership is part of the broader Vitality MoveToGive campaign, which affords members the opportunity, using Miles earned through Vitality Active Rewards, to contribute to any one of several charitable causes. Discovery Miles are earned by achieving exercise goals, driving well or spending responsibly.

“We have a firm belief that actions speak louder than words. Over the past few months, Vitality members have already helped raise over R2 million for supporting Covid-19 initiatives through Vitality MoveToGive,” says Vitality CEO, Dinesh Govender.

Recently, members have been able to donate Discovery Miles to Dis-Chem Foundation’s Million Comforts campaign. Studies have revealed that annually, school girls without access to feminine hygiene miss on average 50 schooling days due to menstrual-related hygiene challenges. The core function of the campaign is to provide young girls from underprivileged backgrounds with sanitary products and in doing so, give girls back their dignity and keep them in school.

Similarly, Afrika Tikkun, a youth-focused NGO that provides health, education, and social services support to the members of its programme responded to the call for social responsibility during the pandemic. In opting to donate to this cause, Vitality members have contributed during lockdown to the generation of food solutions for communities like Alexandra, where they are needed most.

Marc Lubner of Afrika Tikkun explains,”Our hope is that with the support of Vitality members and others, we will be able to create sustainable support for townships in need, and in particular help ensure food supplies in Alexandra through to the end of the year”.

Over and above these recent partnerships, Vitality has worked with a number of organisations that champion important social causes in our society, with more than 400,000 lives impacted since 2016. Specifically, during the pandemic, Vitality has partnered with UNICEF, FoodForwardSA, the SA Solidarity Fund, Woolworths and Gift of the Givers, to make a marked difference.

Govender adds, “We are inspired and humbled by how engaged our members have been in making these vital contributions during this testing time. Together with our newest partners, we salute and support South Africa’s healthcare heroes and all others on the frontlines during Covid-19.”

For more information on the #VitalityMoveToGive initiative and the other campaigns championed by Discovery Vitality, go to


Discovery information

About Discovery

Discovery Limited is a South African-founded financial services organisation that operates in the healthcare, life assurance, short-term insurance, savings and investment and wellness markets. Since inception in 1992, Discovery has been guided by a clear core purpose – to make people healthier and to enhance and protect their lives. This has manifested in its globally recognised Vitality Shared-Value insurance model, active in 24 markets with over 20 million members. The model is exported and scaled through the Global Vitality Network, an alliance of some of the largest insurers across key markets including AIA (Asia), Ping An (China), Generali (Europe), Sumitomo (Japan), John Hancock (US), Manulife (Canada) and Vitality Life & Health (UK, wholly owned). Discovery trades on the Johannesburg Securities Exchange as DSY.

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About Vitality: Vitality is the largest platform for behaviour change globally, underpinning the insurance products of 14 leading global insurers, with more than 20 million members in 24 countries. It is a leading behaviour-change programme that underpins insurance and financial services, creating shared value by combining behavioural economics and clinical science to encourage and reward members for exercising more, eat healthier, manage stress, look after and improve their health.

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Press contacts

Felicity Hudson

Felicity Hudson

Press contact Head of Reputation Management Discovery Group 0115294514

Nthabiseng Chapeshamano

Press contact Senior Reputation Manager Healthcare & Sustainability

Munene Khoza

Press contact Senior Reputation Manager Vitality & Wellness

Zeenat Moorad

Press contact Senior Reputation Manager Banking & investments

Shanti Aboobaker

Press contact Reputation Manager Long and short term insurance

Gugu Yika

Press contact Reputation Management Consultant Vitality & Sponsorships 0115298083

Our core purpose and values guide us in all we do. A clear and profound promise: to make people healthier and enhance and protect their lives.

Discovery is a shared value insurance company whose purpose and ambition are achieved through a pioneering business model that incentivises people to be healthier, and enhances and protects their lives.

Discovery Limited
Discovery Group Limited, 1 Discovery Place, Sandton
2196 Johannesburg
South Africa