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Get a new iPhone with Discovery

Press release   •   Oct 08, 2019 10:52 CAT

Discovery is excited to announce that it has extended its partnership with Apple and iStore to help clients fully fund a new iPhone through Vitality Active Rewards, the group’s personalised in-app platform that encourages and rewards people for getting healthy, driving well and spending responsibly.

Clients can activate the benefit, which includes the new iPhone 11 and iPhone 11 Pro, by upgrading to Discovery Bank, the world’s first behavioural bank.

“We brought you Apple Watch to help you exercise more and we saw a 34% increase in physical activity, so we wanted to take it further to bring you iPhone and encourage positive behaviour change in other aspects of your life like safer driving and healthier banking too," said Discovery Chief Executive Adrian Gore.

All clients need to do is achieve all of their Vitality Active Rewards goals over 24 months – so close their exercise, drive and money rings to fund an iPhone.

“It is really the most affordable way to get an iPhone in SA and the process is so simple,” said Barry Hore, CEO of Discovery Bank.

Discovery’s behavioural bank motivates and rewards people to understand and improve their finances with easy to use tools, personalised money goals and real-time tracking on the Discovery Bank app.

“A behavioural bank encourages and incentivises people to make long-term and short term positive financial decisions. As they do this, they strengthen the bank while lowering their chance of getting into financial trouble. This creates a cycle of value: the bank in turn can give those clients better interest on savings, lower interest on borrowing, and ever greater rewards to manage their money even better,” Gore added.

Discovery Bank believes that sound banking and financial practices can be learned - just like the habits of exercising regularly or driving safely and changing just five simple behaviours can have a significant impact on overall financial health. These behaviours are:

  • Manage your debt by spending less than you earn
  • Save regularly and have sufficient savings
  • Insure against life’s surprises
  • Invest for retirement
  • Pay off your property

For Discovery Bank, it’s about the long-term outcome of helping clients understand these behaviours and improve them.

Details of Vitality Active Rewards with Apple iPhone benefit are available on

Discovery information

About Discovery

Discovery Limited is a South African-founded financial services organisation that operates in the healthcare, life assurance, short-term insurance, savings and investment and wellness markets. Since inception, Discovery has been guided by a clear core purpose – to make people healthier and to enhance and protect their lives. This has manifested in its globally recognised Vitality Shared-Value insurance model, exported to over 19 countries and reaching over 11 million members. Discovery trades on the Johannesburg Securities Exchange, with a market cap of $7 billion.

Follow us on Twitter @Discovery_SA

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