Gustav Berghog has been appointed as new CEO of Zmarta Group

Press release -

Gustav Berghog has been appointed as new CEO of Zmarta Group

Zmarta Group has appointed Gustav Berghog, current VP and CCO for the consumer market within Telia Denmark, as the new CEO.

Gustav Berghog started his career within the Kinnevik Group and has had different positions within Tele2 with focus on product and commercial development. Prior to his current role at Telia Denmark, he also had a number of commercial and operational roles at Com Hem and Telia Sweden.

- Zmarta is in an exciting phase in a growing, dynamic market place. I look forward to further develop the business together with the Zmarta team. The aim is to strengthen and develop Zmarta's position as the leading Nordic provider of digital comparison services for personal finance, says Gustav Berghog, incoming CEO, Zmarta Group.

In his new role, Gustav brings his ability to drive results in competitive environments and has also worked with product development, marketing strategies, OMNI channel, CRM and analysis. He takes over after Björn Lander, who has continued in a new role within Bauer Media Group, and takes over the responsibility after Per Moberg who has been acting CEO since October 1st last year.

- I’m very pleased to welcome Gustav to Zmarta as CEO. His experience and documented ability to lead and develop organisations and customer offering makes him well suited for the role, says Björn Lander, Business Area Manager OCPs, Bauer Media Group.

Gustav Berghog's entry takes place on February 4th 2019.

For further information, please contact:
Björn Lander, Global Business Area Head OCPs
Bauer Media Group
+46 736 73 18 99

Gustav Berghog, incoming CEO
Zmarta Group 
+46 (0)725 599 444

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  • Finance
  • Economy
  • Finance, Stocks, Private savings
  • Insurance, Insurance issues
  • Personal finance


  • zmarta group
  • fintech
  • zmarta
  • new ceo

Zmarta Group offers a range of services within consumer finance. The group is comprised of a range of brands including Zmarta, Elskling, Freedom Finance and Centum. The company was founded in 1999, has 200 employees and offices in Stockholm, Ängelholm, Helsinki and Oslo. Zmarta Group is owned by Bauer Media Group.

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Gustav Berghog

Gustav Berghog

Press contact +46 725 599 444