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Zmarta Group appoints Elisabeth Hellberg as new CHRO

Press release   •   May 02, 2019 11:00 CEST

Elisabeth Hellberg comes with an extensive HR leadership experience from e.g. Kinnevik as Head of HR in Modern Times Group for a decade. Prior to her most recent role as HR director at Com Hem AB, Elisabeth held the position as global Senior Vice President Human Resources at Swedish Match AB.

"Zmarta Group is currently in a very exciting stage of its operations and I am more than thrilled to have been invited to be a part of the business as the new CHRO. I Iook forward to continue developing our HR services in order to support Zmarta Group’s overall vision and business goals - current and future", says Elisabeth Hellberg, incoming CHRO, Zmarta Group.

Elisabeth joins the business with a result-oriented approach as well as an in-depth understanding of organizational matters such as change management, leadership development and creating common platforms in a growing business. She replaces Christina Immell who will explore external opportunities.

"I am very pleased to welcome Elisabeth to Zmarta Group as the new CHRO. Her longstanding experience from HR in commercial organizations and successful performance from previous challenges is a great match for us", says Gustav Berghog, CEO, Zmarta Group.

Elisabeth Hellberg takes on the responsibility as CHRO on May 2nd 2019 and will be part of the Zmarta Group Management Team.

For further information, please contact:
Elisabeth Hellberg, CHRO, Zmarta Group
+46 (0)76 130 61 55,

Gustav Berghog, CEO, Zmarta Group
+46 (0)725 599 444,

Zmarta Group offers a range of services within consumer finance. The group is comprised of a range of brands including Zmarta, Elskling, Insplanet and Freedom Finance. The company was founded in 1999, has over 300 employees and offices in Stockholm, Ängelholm, Jönköping, Helsinki and Oslo. Zmarta Group is owned by Bauer Media Group.

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