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  • There is a significant gap between companies and brands wanting to hire journalists for creating content compared to the number of journalists that are open to this kind of collaboration.

    New report: Scepticism among journalists towards working for brands

    Only one out of five journalists are open to working for brands, according to a report that Mynewsdesk releases today. It’s the fourth report from the annual journalist survey, and it explores journalists views on brand journalism and what companies need to do to attract new talent.