A brand newsroom goes by a number of aliases; media centre, press room, the list goes on, but essentially they all have the same purpose: to provide a hub of content and information and make getting coverage easier. So, if you’ve got one of the aforementioned sections on your site, here are a handful of tips to build it up, buttercup (#sorrynotsorry).
In the world of PR technology and brand newsrooms, there are a lot of “techie” words getting thrown around. But what the heck do they actually mean?! Angela reveals...
This blog post is dedicated to the most delicious food and beverage PR campaigns. So grab yourself a cuppa (and some biscuits) and indulge in the tasty treats we've gathered for you!
Everyday we see our customers using their newsrooms in creative and wonderful ways, reaching wider audiences and generating the impressive levels of coverage that their content deserves – so it’s about time we gave credit where credit’s due! Here are some of the key stats and take-out tips from our customers’ newsrooms in June...
So we are starting this thing called MND Bootcamp - a 6 part series of sessions, each covering various topics and aspects of our newsroom. You’re welcome to take all six 2-hour sessions for £195 - and we’ll throw in the first session for free.
Stephen Waddington shares his key take-outs from FutureComms15 - the biggest PR & communications event of the year.
Is the PR industry facing the threat of extinction? If brands act as publishers, are PR professionals still required or will they slowly turn into content marketers? Our FutureComms15 panel discuss...
Stephen Follows, writer and producer at Catsnake, shares his experiences and tips for when it comes to brand storytelling.
I have never really written a blog before. In fact, I have shied away from it for quite some time, and yet I talk about it with clients on a regular basis. I understand the values, the reasoning and how it can help a brand. So it got me thinking, maybe my first blog should be based around just that - why should a brand have a blog?
Communications Director of UKTV, Zoë Clapp shares her insights and learnings from the brand's recent viral campaign, #Chocobatch, at this year's FutureComms event.
Google’s Panda, Penguin and Hummingbird algorithm changes have had profound effects on the SEO industry. Search rankings are now dependent on the quality, originality and relevance of online content, rather than the way it's coded. Content marketing has risen to the fore as the way of achieving this, and this has brought together SEO practitioners, social media marketers and PR professionals.
The growth of sponsored content and native advertising has integrated paid media firmly with earned, owned and shared media. Brands have little choice but to adapt to this changing environment, fast. Our FutureComms15 panelists Paul Sutton, Danny Whatmough, Matt Gilbert, Stella Bayles and Charles Arthur discuss the PESO model in more detail...
