Depending on the purpose of your communication efforts, the strategy you will apply may vary. Whether your goal happens to be generating awareness, changing brand perception or stimulating business growth, you must make your communications scalable to achieve higher efficiency.
Back in April, we unveiled Hövding as the winner of our 100 Million Reach Challenge. Since then, Mynewsdesk and Edelman Deportivo have been working flat-out to brainstorm and form the basis of the campaign. And our overarching goal? To reach 100 million people with Hövding’s story.
Journalists face many frustrations in their working lives, which can affect the way they work with PR and communication professionals. In February 2016, Mynewsdesk surveyed more than 2,000 journalists in nine countries and found seven key facts that could help you to better understand your press contacts. Here are the seven things you need to know in order to work well with journalists:
Ever since the first press release delivered the news of a train derailment in Atlantic City in 1906, the press release has been an important tool for disseminating news by public relations professionals. But according to some pundits, press releases themselves have been derailed in today's high-speed, hyper competitive, digital world.
The future of comms isn't decided by one CMO and it wasn't planned in yet ANOTHER meeting spent slurping-up coffee and flicking through flip-charts. No. The future of comms is ever evolving, and who's making it happen? It's you.
Whether you’re a journalist yourself, in PR or otherwise involved in communications, the journalism of the future is likely to rely on a complex web of independent freelancers. But what will that world look like?
Measuring the results of your PR & communications activities is essential to the success of your brand. That’s why we decided to redesign Analyze, Mynewsdesk’s analytics feature.
Mynewsdesk surveyed over 2,000 journalists around the world to get their views and expectations of the journalism industry.
We’d like to give you an idea of what to expect next week at our first ever Bootcamp Live! The day has been designed with Mynewsdesk customers in mind. If you want to create cool content that your target market wants to voraciously consume, this is the day for you! Expect lots of workshops and interaction, and definitely some bribery with chocolate.
With job vacancy periods being at a 15 year high, why has it become more important than ever for you company to begin the candidate relationship before any initial contact with Recruitment Marketing? If you have ever had to to recruit internally or on behalf of a client over the last 2 years, you don’t need me to tell you it’s has become a heavily candidate-driven market.
Mynewsdesk has chosen Hövding to partake in their 100 Million Reach Challenge. The digital PR platform providers recently launched their 100 Million Reach Challenge, a campaign which dared companies to take on the task of reaching 100 million people with their story.
Depending on your outlook, experience and current situation, it is either the best or the worst of times to be in the media and marketing industries. If your career has been built in a pre-digital world where control of distribution, news and marketing messages have been a key to success - then it's pretty scary out there.
