Topics: New media

  • Sarah Olofsson, Marketing Coordinator at YH Akademin

    February - PR Star of the Month: YH Akademin

    YH Akademin has done an impressive PR-journey after changing their company name and going through a rebranding process a couple of years ago. Sarah Olofsson, Marketing Coordinator and responsible for press at YH Akademin, shares that they’ve implemented a new, more structured PR strategy that combines news and storytelling to capture the essence of their operations.
    They use Mynewsdesk to writ

  • January - PR Star of the Month: Garmin

    January - PR Star of the Month: Garmin

    Garmin, the innovative company known for its outdoor tech products, has made waves with its Swedish newsroom on Mynewsdesk. Recent product launch press releases have made it a top destination this month. All press releases are crafted in the US, and then translated into local languages in Sweden and other countries, as Garmin wants to be perceived as a global brand with the same consistent message

  • Matilda Adelborg and Aleksander Hømanberg, Press and Communications managers at Bring.

    December - PR Star of the Month: Posten Bring

    With a vast number of press clippings since the end of November, Posten Bring's newsroom on Mynewsdesk has been one of the most recognized in Norway recently. The success can not only be attributed to the company’s well-known brand, it is primarily a result of a long-term and thoughtful approach to effectively reaching out with its newsroom content. One key to this success has been crafting articl

  • Sayna Oveisikian, PR specialist at Etraveli Group

    November - PR Star of the Month: Etraveli Group

    Since the fall of 2023, the leading travel tech company Etraveli Group, which among other things operates the Online travel agency brands Mytrip.com, Flightnetwork and Gotogate, has used Mynewsdesk to take greater control of its brand communication. Through the tool Audience Builder, the company has reached international media outlets and increased its visibility in key European markets. This succ

  • The power of earned attention: how communicators can better showcase brand value

    The power of earned attention: how communicators can better showcase brand value

    At Mynewsdesk, we’ve always focused on providing communicators with the insights they need to succeed. And now, with the latest update to our product Brand Report, we’re taking those insights even further. With more comprehensive data, deeper qualitative insights, and improved benchmarking capabilities, our aim is to help communicators not only track but truly understand the impact of their work.

  • Andrew Bruce Smith

    From Anxiety to Advantage: Leveraging AI in Communication

    The widespread anxiety about AI stems from a misunderstanding of its capabilities and role. AI does not encroach upon our core professional values. Instead, it should be seen as an augmentative tool. The things that AI can do—at least for now—are not in areas where most professionals in the PR and communication industry have their professional value or pride, according to Andrew Bruce Smith.

  • Ana Adi

    Strategic AND Ethical: The Responsible, Humble Persuader

    As the PR landscape faces increasingly complex challenges, professionals must adopt a responsible and reflective approach that prioritizes ethical persuasion and strategic foresight. Embracing changes in business operations, scenario testing, research, and collaboration will be crucial for success, especially in light of initiatives like the EU's CSRD.

  • Mynewsdesk Introduces Lunar Analysis for Optimizing Media Coverage

    Mynewsdesk Introduces Lunar Analysis for Optimizing Media Coverage

    Mynewsdesk has made an innovative addition to its media intelligence solutions by combining artificial intelligence and astrology to offer lunar analysis. This feature is a first in the PR and communication industry and is designed to empower businesses by aligning their communication strategies with the lunar cycle.

  • Anne-Lise Mørch von der Fehr

    PR is more than just “icing on the cake”

    In today's business world, PR and communication are essential for success, not just a luxury. Understanding the bigger picture, speaking up in face of criticism, and standing strong with ethical standards are key. By showcasing our value and collaborating with journalists, PR professionals can prove their indispensability and push strategic communication forward.

  • AI in PR – why human judgement remains our greatest asset

    AI in PR – why human judgement remains our greatest asset

    The future of PR lies not in replacing human creativity and judgement with machines but in leveraging technology to enhance these uniquely human attributes. As we look ahead, the industry must remain steadfast in its commitment to ethical practices, embracing the potential of AI while upholding the importance of human oversight and intuition.

  • New report: What communicators think of their professional role in 2024

    New report: What communicators think of their professional role in 2024

    Mynewsdesk has released a report on how communicators in the Nordics perceive their professional roles in a time of increased demands and technological advancements. The report reveals that over half of communicators are considering changing careers due to complexity, but experts emphasize the increased need for communication.

  • Mynewsdesk Contributes to World's Children's Prize in Annual Gift

    Mynewsdesk Contributes to World's Children's Prize in Annual Gift

    In the spirit of the holiday season, Mynewsdesk has announced its annual tradition of gifting to a charitable organisation. This year, the chosen beneficiary is the World's Children's Prize, a non-profit organisation dedicated to empowering and educating children to become changemakers

  • Daniel Wagnerius, CTO Mynewsdesk & Louise Barnekow, CEO Mynewsdesk

    Introducing Mynewsdesk CoPilot: 4,000 communicators just got AI-powered

    Mynewsdesk launches CoPilot, an AI-powered platform for 4,000 communicators. This advanced tool aims to enhance efficiency and productivity by automating tasks, offering valuable insights, and providing real-time data analysis. CoPilot aims to revolutionize communication strategies by integrating AI into daily operations.

  • Networking and insights on the agenda during meetup for SaaS professionals at Mynewsdesk

    Networking and insights on the agenda during meetup for SaaS professionals at Mynewsdesk

    Mynewsdesk recently hosted an exclusive meetup for professionals in the B2B SaaS industry, featuring a CEO-network workshop and a mingling session. The event provided a unique opportunity for knowledge-sharing and collaboration within the SaaS community. Highlights included an interview with Mynewsdesk's CEO and discussions on the evolving role of PR in the digital age.

  • These are the winners in this year’s Nordic PR Awards

    These are the winners in this year’s Nordic PR Awards

    For over a decade, Mynewsdesk has organised the Nordic PR Awards, to celebrate organisations who have succeeded in their PR work over the past year. Yesterday, during the annual gala at the Nordic Light Hotel in Stockholm, this year's winners were announced.

  • Mynewsdesk is investing in expansion - brings on a new CCO

    Mynewsdesk is investing in expansion - brings on a new CCO

    Mynewsdesk is focusing on expansion and is proud to announce the appointment of Charlotte Eriksson as the new Chief Commercial Officer (CCO). With her extensive background in business expansion, Charlotte Eriksson will help strengthen Mynewsdesk's growth and establish the company in new markets outside the Nordic region. "We are in an exciting position right now as a company and I am convinced th

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