Mynewsdesk launches the State of Nordic PR & Communications 2025 platform, revealing challenges like impostor syndrome and ethical dilemmas faced by over 470 professionals. The report emphasizes the need for psychological safety, improved mental health support, and prioritizing social skills in the industry.
Mynewsdesk's CEO, Louise Barnekow, shares insights from the ARRtist Summit in Berlin, emphasizing the importance of incorporating AI, localizing marketing strategies, and understanding ideal customer profiles for SaaS businesses to effectively connect and innovate in the future.
At Mynewsdesk, we’ve always focused on providing communicators with the insights they need to succeed. And now, with the latest update to our product Brand Report, we’re taking those insights even further. With more comprehensive data, deeper qualitative insights, and improved benchmarking capabilities, our aim is to help communicators not only track but truly understand the impact of their work.
As the PR landscape faces increasingly complex challenges, professionals must adopt a responsible and reflective approach that prioritizes ethical persuasion and strategic foresight. Embracing changes in business operations, scenario testing, research, and collaboration will be crucial for success, especially in light of initiatives like the EU's CSRD.
Mynewsdesk has released a report on how communicators in the Nordics perceive their professional roles in a time of increased demands and technological advancements. The report reveals that over half of communicators are considering changing careers due to complexity, but experts emphasize the increased need for communication.