Mynewsdesk launches the State of Nordic PR & Communications 2025 platform, revealing challenges like impostor syndrome and ethical dilemmas faced by over 470 professionals. The report emphasizes the need for psychological safety, improved mental health support, and prioritizing social skills in the industry.
Mynewsdesk's CEO, Louise Barnekow, shares insights from the ARRtist Summit in Berlin, emphasizing the importance of incorporating AI, localizing marketing strategies, and understanding ideal customer profiles for SaaS businesses to effectively connect and innovate in the future.
In today's business world, PR and communication are essential for success, not just a luxury. Understanding the bigger picture, speaking up in face of criticism, and standing strong with ethical standards are key. By showcasing our value and collaborating with journalists, PR professionals can prove their indispensability and push strategic communication forward.
The future of PR lies not in replacing human creativity and judgement with machines but in leveraging technology to enhance these uniquely human attributes. As we look ahead, the industry must remain steadfast in its commitment to ethical practices, embracing the potential of AI while upholding the importance of human oversight and intuition.
Mynewsdesk believes that AI will help both press officers and journalists with their day-to-day work in the near future. We are constantly striving to make PR and communication work both smarter and more effective, and we’ve been implementing AI in our tool for quite some time now. Would you have known that this text is written by AI?