Video -
Brand Journalism - Marketing, PR and communication trends 2012
Brand journalism is one of 2012's Marketing, PR and communication trends. The concept of brand journalism prompts companies and organisations to start thinking like journalists and media when creating and curating stories around their brand on social media.
This video features Jonathan Bean, COO of Mynewsdesk talking about the role of storytelling for brands.
go to media item
- License:
- Creative Commons Attribution
With a Creative Commons license, you keep your copyright but allow people to copy and distribute your work, provided they give you credit. You permit others to copy, distribute, display and perform the work, as well as make derivative works based on it.
- File format:
- .mov
- Length:
- 5:17
