SkiStar has been presented with the industry organisation SLAO's inaugural Sustainability Award in recognition of its ground-breaking pilot project, which aims to establish a fossil-free ski resort in Hammarbybacken.
Preparations for the 2024/25 winter season are well underway at SkiStar’s destinations in Sweden and Norway. SkiStar saw a significant increase in British skiers across SkiStar’s resorts last winter, and the guests enjoyed reliable skiing conditions throughout the season. With the British skiers in mind, SkiStar introduce several exciting updates this coming season.
Comments from the CEO Stefan Sjöstrand:“It is extremely gratifying that we can present our best half-year result in the company´s history, thanks to the record number of skiing visitors and a particularly strong interest from foreign guests.”
As part of efforts to develop Stockholm Hammarbybacken into a year-round adventure arena with fun for everyone, several new attractions such as a climbing tower, Bungy Rocket and trampolines will be introduced this summer. Several of last year's new attractions are open now for the summer season.
SkiStar will finally open its new Stockholm Hammarbybacken to the public with Sports & Adventures being launched in the capital on 24 June. The staycation trend is here to stay and due to the high demand for SkiStar destinations in the summer, a new adventure centre is now opening for all active Stockholmers and visitors in the middle of the city.
In line with the strong trend in Sweden and the increase in the number of people wanting to be active all year round, SkiStar is investing heavily in SkiStar Sports & Adventures at the new SkiStar Stockholm Hammarbybacken activity centre. This will be a first in Sweden, offering modern summer skiing in the heart of the capital - SkiStar SummerSki - along with many other new attractions.
Skiing is much more than an outdoor pursuit and holiday activity – it is a lifestyle that carves through all the stages in life. To make skiing as much fun as possible for the youngest guests we're introducing a common kids’ concept at the SkiStar destinations Åre, Hemsedal, Trysil, Sälen and Vemdalen. The most important news includes no less than three new chairlifts in Åre and new skiing areas.