Low-cost airline easyJet strengthens its presence in Scandinavia and launches two new direct routes from the UK to Scandinavian Mountains Airport – the gateway to Sweden's largest ski area SkiStar Sälen and Norway's largest ski resort SkiStar Trysil. From Saturday, December 6, 2025, British travelers will be able to fly directly from both London Gatwick (LGW) and Manchester (MAN).
Preparations for the 2024/25 winter season are well underway at SkiStar’s destinations in Sweden and Norway. SkiStar saw a significant increase in British skiers across SkiStar’s resorts last winter, and the guests enjoyed reliable skiing conditions throughout the season. With the British skiers in mind, SkiStar introduce several exciting updates this coming season.
Comments from the CEO Stefan Sjöstrand: “It is pleasing to see that this year’s increased volume of guests comes from international gusts, who not only increase or sales but also makes us grow across all weeks.”
As winter transitions to spring, SkiStar, the leading Scandinavian ski resort operator, concludes an extraordinary ski season characterized by remarkable achievements and significant growth. Over the past six months, the five Scandinavian ski resorts have served as a haven for numerous families and skiing aficionados.
Comments from the CEO Stefan Sjöstrand:“It is extremely gratifying that we can present our best half-year result in the company´s history, thanks to the record number of skiing visitors and a particularly strong interest from foreign guests.”
Comments from the CEO Stefan Sjöstrand: “The early start of the winter season has led to a high demand from our guests, and the bookings are 9 percent higher than previous year, meaning that more than 80 percent of the season’s estimated accommodation sales are already booked.”
The cold weather over the past month has created optimal conditions for snow production and snowfall has made the Scandinavian terrain magical. SkiStar's ski resorts Vemdalen and Sälen opened for the season in early November. Next up to open are Åre, Trysil and Hemsedal. SkiStar, the market leader in Scandinavia alpine tourism, expect a long Scandinavian ski season that extends to 1 May.
Skandinavia voi odottaa talvikauden varhaista alkua, kun SkiStar Åre ilmoittaa, että se avataan hiihtämään huipulta, jossa on huikeat 890 metrin korkeuserot heti alusta alkaen. SkiStar, joka on Skandinavian alppivuoristomatkailun markkinajohtaja, avasi laskettelun Vemdalenissa ja Sälenissä viime viikonloppuna, ja 17. marraskuuta nämä kohteet avaavat myös lisää laskettelurinteitä ja hissejä.
Preparations for the 2023/24 winter season are well underway at SkiStar’s destinations in Sweden and Norway. Several important steps have been taken to modernise and improve the ski experience for all ski enthusiasts, including new 6-seater lifts in Sälen and Hemsedal. All destinations will also receive improved snow production to ensure a long and snow-proof winter season.
According to SkiStar statistics, demand for ski holidays in the Scandinavian mountains continues to be high as we head into the 2023/24 winter season. A large part of the increase comes mainly from international guests. And today marks the start of the recruitment process to find 2 500 seasonal staff for SkiStar’s destinations.
Climate change will have a direct and significant impact on SkiStar operations in the future, as white, cold winters are a prerequisite for winter operations. To ensure that efforts to reduce climate impacts are sufficient, climate targets have been developed to meet the objectives of the Paris Agreement, in line with the SBTi methodology, which has now approved the targets.
SKISTAR INTERIM REPORT SEPTEMBER 2022-MAY 2023. "The lower operating profit in the quarter is mainly driven by a decline in revenue and one-off costs. For the coming winter we have a booking rate of +5 percent", says Stefan Sjöstrand, CEO, in a comment.
The winter season is over and preparations are underway to fully complete SkiStar Sälen for the summer season with new mountain experiences for active relaxation at the destination. We’re going to increase the range even more this year with several new features such as summer skiing, more trail biking trails and the fast-paced Mountain Coaster.
The winter season is in full swing, while mountain travellers are starting to plan their summer holidays. SkiStar continues to invest in experiences for active summer holidays for the whole family in the Scandinavian mountain environment. New for this year is that the popular attractions of Stockholm Hammarbybacken will be introduced in Trysil and Sälen, and Vemdalen gets its first climbing park.
In recent years, SkiStar has transformed from a winter company focused on lift and piste, to a company that creates memorable mountain experiences all year round. An important investment decision has now been made to further develop the company's mountain facilities in Sweden and Norway. First up is a new six-chair lift in Hemsedal for next winter.
Thanks to recent cold weather, which has provided good conditions for snow-making, all of SkiStar's destinations can now welcome all ski enthusiasts to the opening of the season. Vemdalen opened on 26 November, Sälen and Trysil will open on 2 December and Åre and Hemsedal will be ready to open on 8 December. Winter has come to stay, and with it comes with skiing.
British charter operator Ski Scandinavia is doubling the capacity of its winter charters to Scandinavian Mountains Airport from 11 February 2023. It is operating direct flights from Gatwick to Sälen/Trysil ("the heart of skiing”) on Saturdays. The venture builds on the positive experience gained last year, when the partnership was launched with a few trial flights.
The winter season will soon be here again and there are lots of new developments at all of SkiStar’s destinations for young and old alike. Besides improving snow production, we’re also continuing to work on everything from hire and sale of used ski clothing and skis to providing more activities like snow parks and ski cross courses and increasing digitisation for a more carefree experience.
Winter 2022/23 in Sälen offers many exciting new facilities, including a new button lift and new children's area in Lindvallen, new cross-country trails on the mountain, improved snow access and new, improved lighting.
Interim Report September 2021-May 2022.