New centre has global customers in view

The market for milk proteins is in growth. Arla Foods Ingredients invests in value creation.

Arla Foods Ingredients’ world-class expertise in milk proteins will create even more value for customers from 2009 when a new sales and application centre goes into operation in Denmark.

Arla Foods Ingredients’ world-class expertise in milk proteins will create even more value for customers from 2009 when a new sales and application centre goes into operation in Denmark.

The centre will accommodate all Arla Foods Ingredients’ specialist resources for developing, testing and selling milk proteins. In this way, the functional milk protein, nutrition and bakery business groups will be brought together under one roof. A major investment in sophisticated processing equipment will reinforce the focus on application development work.

Focused resources
Henrik Andersen, executive director, sees the new centre as an essential element in Arla Foods Ingredients’ global strategy focusing resources to create global growth. He expects valuable synergies to emerge from basing the three business groups at a common location instead of at three separate sites, as at present.

The centre will represent a significant upgrade of our facilities and will pool our expertise so we can respond to customer needs more effectively for example, by developing the optimal functional and nutritional solution for a specific customer need, Henrik Andersen explains.

Our ambition is to provide best-in-class milk protein knowledge and expertise, enabling us to give the food industry a service that is largely unrivalled. Our customer surveys indicate we are close to meeting this objective. Our new facility will take us further in this direction.

Competitive advantage
Arla Foods Ingredients’ broad capability to improve the quality of food and beverage products while reducing processing costs has established the potential for high market growth. With the new centre in place, Arla Foods Ingredients will expand its capacity to draw on this potential and, at the same time, deliver a strong competitive advantage to customer businesses.