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Quality starts here – a brand and a mindset

Press Release   •   Dec 10, 2013 11:15 GMT

Arla Foods Ingredients has led the development of whey-based ingredients for the food industry, and we remain a world-leading supplier today.
To maintain our position, we know that we must continue paying close attention to customer needs and expectations and the development of international markets. Our new ‘Quality starts here’ brand platform is part of our effort to do that.
While drawing up our new growth strategy, we held a series of workshops to find out what matters most to our customers. The top priority that emerged was the availability of ingredients at the right quality.
‘Quality starts here’ builds on that input, emphasising towards our customers and ourselves the importance of quality in all our activities. Not just the innovative ingredients that we deliver, but also at our advanced facilities where our expert teams support customers with fast-to-market solutions that meet their challenges with minimal environmental impact. In the months ahead, we will use our brand platform to strengthen our culture for high quality even further.
This issue of Talking Point includes examples of some of our latest efforts to stay ahead of the market’s quality requirements – our approach to China’s new infant formula policy and latest pilot production project are among them.
With the festive season now almost upon us, on the behalf of the company, I would like to express our thanks for your continuing interest in Arla Foods Ingredients in 2013.

Merry Christmas to all and best wishes for the New Year ahead.

Henrik Andersen
Chief Executive Officer

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China tightens up infant formula requirements
Whey joint venture prepares to start operations
Why a high quality protein makes a great cake
Fresh milk delivers two new natural proteins
Scandinavian venture pushes nutrition to children in need
Protein solutions attract big interest
Natural sets an unwritten standard

Quality starts here: Arla Foods Ingredients is a global leader in natural whey ingredients for products in a range of categories – from bakery, beverages, dairy and ice cream to clinical, infant and sports nutrition.
The cornerstones of our business are innovative ingredients, world-class facilities and a staff of dedicated experts. Drawing on our portfolio of functional and nutritional whey proteins, milk minerals, lactose and permeate, our expert team delivers solutions that bring new food products quickly and efficiently to market. Our application centres run hundreds of customer product trials every week. All ingredients are produced using state-of-the-art processing technology at our plant in Denmark, or by one of our joint ventures in Argentina, Germany and the UK.
Arla Foods Ingredients Group P/S is a 100% owned subsidiary of Arla Foods, a global dairy company and cooperative owned by dairy farmers in Denmark, Sweden, the UK, Germany, Belgium and Luxembourg.