Smart Mama concepts offer new solutions for growing maternal nutrition market

Arla Foods Ingredients has launched two maternal supplementation concepts to support children’s cognitive development during pregnancy and lactation.[i]

The Smart Mama drink and Smart Mama bar prototypes contain the ingredient Lacprodan® MFGM-10 – a whey protein concentrate featuring the benefits of milk fat globule membranes (MFGMs).

The Smart Mama prototypes are available now, offering manufacturers the opportunity to launch a premium functional product into the rapidly growing market for maternal nutrition food and drink products.

Anne Staudt Kvistgaard, Arla Foods Ingredients’ Senior Manager, Early Life Nutrition, said: “During pregnancy and lactation, the mother is the main source of nutrition for the developing infant, so it’s important she makes the best possible dietary choices. Our Smart Mama drink and Smart Mama bar concepts are convenient, offer a great taste and provide Lacprodan® MFGM-10, which has documented benefits for brain development when applied in early-life nutrition products.”

Maternal nutrition food and drink product launches saw a 13% increase in CAGR between 2014 and 2018, with research showing the two most sought-after product attributes in maternal nutrition in 2018 were convenience and brain health.[ii]

The Smart Mama drink is low-fat, offers a source of protein and calcium, and contains high levels of folic acid, which helps prevent neural tube birth defects. The Smart Mama bar is high in protein, calcium and fiber.

Arla Foods Ingredients will showcase the Smart Mama concepts at Food Ingredients Europe (3rd to 5th December in Paris) on Stand 6C120.

[i] Georgieff, M.K. et al. 'Nutritional influences on brain development' 2018. Acta Paediatr. 107(8):1310-1321

[ii]Innova Market Insights 2019