Mynewsdesk set to transform PR in Australia

From Stockholm, Skype transformed the telecoms industry and Spotify transformed the music industry. Now Mynewsdesk, Sweden’s leading web service for communicators, marketers and their stakeholders is set to change PR in Australia.

“We're on a mission to empower the world’s storytellers, and the Australian market is our next stop. Partnering with digital agency ClickedOn, we hope to help businesses in Australia seeking to spread their content internationally, and to release the full power of their stories.” Julia Tan, Head of International Partnerships, Mynewsdesk.

In the last few years, Mynewsdesk has been growing its operations in the Nordics, UK, Germany, Singapore, Japan. Today, it has become part of communicators’ toolbox for over 5000 brands, in both B2B & B2C sectors. Brands like Sony, Changi Airport, BT, BLACK+DECKER are using the platform to streamline their PR efforts and to tell their stories.

Now, Mynewsdesk wants to spur Australian communicators on, to do the same, to release the full power of their stories, to inspire and to spark change.

Last year, BLACK+DECKER™ introduced digital brand newsrooms and multimedia public relations platforms across 16 of its markets in Europe, Northern America, Australia and New Zealand.

Mike Simpson, BLACK+DECKER marketing director, Europe, Australia & New Zealand, said, “The Mynewsdesk newsrooms are now integral to our digital PR strategy. The platform enables our communications teams to provide local content directly to key stakeholders more efficiently, and with a single click, share it to social media channels and publish it on our web site. The system also allows us to maintain consistency within BLACK+DECKER media communications across the region.”

Communicators who are interested to kickstart their digital PR can publish unlimited number of multimedia press releases on Mynewsdesk for free by signing up here. The content is subject to approval by Mynewsdesk. Paying clients will receive communications consultation and a newsroom/media hub to bring their content strategy further.

Have a look at Dewalt Australia’s newsroom, one of the 16 under BLACK+DECKER group.

Chris Minehan, CEO at Sydney based digital marketing agency ClickedOn said, “The Australian PR market has been waiting for a simple, easy to use smart PR management platform. With Mynewsdesk, this has now arrived.

Mynewsdesk is a search engine friendly way to publish your stories and press releases to journalists, across the web and via social media. The online system provides simple to use and clear reporting that lets you quantify the effectiveness of your press releases/stories and show your stakeholders the reach and performance of your work. It’s a killer combination of web friendly content marketing and traditional PR for the modern PR team.

We’re really excited to be working with Mynewsdesk to launch the world’s leading smart database and PR management platform in Australia.”

About ClickedOn

ClickedOn is a Sydney based digital media agency that helps businesses succeed online with style. Working with clients in retail, finance, education and across a range of sectors. ClickedOn strives to turn complex into simple and provide our clients with the best software, tools, advice and services to help them succeed online.

About Mynewsdesk

The world’s leading digital PR platform that simplifies your work and enables your stories to be heard by the right audience, boosting your influence and growth. Mynewsdesk is used by tens of thousands of PR professionals, brand publishers, journalists and bloggers to share their stories.

Mynewsdesk is a subsidiary of NHST Media Group, a leading business news provider in three market segments: shipping, seafood, and oil & gas. Publications in the NHST Group include Dagens Næringsliv, Upstream, Tradewinds, Recharge, Intrafish.