Social media gives a more relaxed communication to the end-users

A new award – Axiell Innovator (Axiell Nytänkare) – has been founded in Sweden, where it for the first time was presented to a librarian Elin Nord in recognition for her work with social media as a tool at Gothenburg Public Library.

The award is presented at an event the Swedish region libraries in Västmanland, Mälardalen and Sörmland are having named "The formatdays of the year". In the award's foundation it is stipulated that the price has to be handed to someone who has developed an innovative working method or has found a new way to attack old problems with the technique as a tool.

A jury had nominated three candidates, whom Swedish library staff could put their vote on and it ended up being Elin Nord who won the award.

She explains that using social media as communication tool has resulted in a better and more relaxed contact to the endusers.

The two other nominated were Jan Nolin, Professor at the Swedish School of Library and Information Science at the University of Borås (Sweden) and Elisabeth Fridsäll-Emilsson and Morgan Holm from Jönköping School Library Service.