Axiell UK launches Trend, turning “Big Data” into a simple, actionable evidence-base for public libraries

Nottingham, UK – May 2016 – Axiell UK, the leading supplier of IT systems and services to public libraries, has today launched Trend, a powerful analytics and reporting tool that enables libraries to leverage their existing electronic and print inventory and usage data to serve their communities more efficiently and effectively.

With business cases in public libraries being driven by hard evidence, it is critical that decisions are based on accurate, timely and comprehensive information; information that is up-to-date and easy to understand.

Trend creates a vital evidence base for library managers which helps focus on immediate stock management decisions, for example, and provides a platform for future planning and growth by constantly storing data directly from the LMS, all day, every day, while the pre-packaged reports enable libraries to be learning and acting quickly. The analytics engine eases the process of analysing the large amounts of data the library holds and generates, enabling library staff to identify and act on critical issues quickly and accurately.

A core part of Axiell UK’s Digital Library, Trend enables library staff to understand and analyse massive volumes of complex data in order to transform their library service, and makes evidence-based planning, collaboration, innovation and growth the cornerstones of public library management.

Available on Axiell’s open, secure and reliable cloud platform, Trend consists of: a powerful analytics engine, integration with the library management system, comprehensive reporting, and a recommendations engine for improving the end user experience, offering Amazon-style patron reviews.

The key features and benefits of Trend include:

• Cloud-based –access data from anywhere with Axiell’s open, secure and reliable cloud platform
• Set and manage targets that matter to you
• Benchmark performance against services from other authorities by integrating data from 3^rd party sources. Turn ‘big data’ into simple, actionable insight
• Quickly and easily understand critical issues
• Faster, evidence-based decision making
• Save time choosing from a wide range of pre-existing reports or request bespoke reports
• Improve the patron experience by adding the recommendations module for Amazon-like content review and discovery
• Greater collaboration, which facilitates greater innovation

Axiell Trend is a modular solution, with three modules available – the Trend Starter Pack, Trend Stock Management Hub, and Trend Recommendations Engine – which gives users the flexibility to tailor a solution that suits their needs and the needs of their library.

Mark Allcock, Products and Services Portfolio Manager at Axiell, comments: “Libraries already have a wealth of information and data that they have collected for years. Trend allows libraries to take all that data and make it work for them, in a smart, effective and secure way, to drive efficiencies in the way the library is run and, ultimately, ensure highly personalised and relevant services for customers.”

Trend is part of the Axiell Digital Library Family, a portfolio of solutions helping libraries transform to digital and embrace the future.

Axiell’s Trend is available now from www.axiell.co.uk/solutions/engine.