Sony 4K Media Player adds 4K live streaming support to existing BRAVIA™ 4K Ultra HD TVs

Equipped with the new decoder, all 4K BRAVIA televisions can now play content encoded with the High Efficiency Video Coding (HEVC) video codec. HEVC is becoming increasingly popular among the video streaming industry and being used in services such as Netflix. HEVC/H.265 has a better coding efficiency than that of H.264/MPEG-4 AVC, it makes HEVC ideal for online streaming of 4K video, requiring less bandwidth to deliver stunning-quality 4K images.

HEVC support is already featured as standard with all 2014 BRAVIA 4K TV models, including KD-X9500B/X9000B/X8500B, that do not require this decoder to play HEVC content.