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BLAST Pro Series Moscow partners with "Terminator: Dark Fate"

News   •   Aug 20, 2019 10:03 UTC

BLAST Pro Series Moscow partners with "Terminator: Dark Fate"

20th Century Fox’s newest film, “Terminator: Dark Fate” will be an official partner of BLAST Pro Series Moscow 2019 which will be held on September 14 at VTB Arena.

BLAST Pro Series Moscow is the fifth stop in the 2019 BLAST circuit, after Los Angeles, Madrid, Miami and Sao Paulo. Participants of BLAST Pro Series Moscow are Natus Vincere, Ence, Ninjas in Pyjamas, MIBR and Team Vitality. forZe and AVANGAR are competing for the sixth and final spot in the tournament on Friday September 13.

“Terminator: Dark Fate” starring Arnold Schwarzenegger, Edward Furlong and Linda Hamilton will be an exciting part of BLAST and the fan experience. The audience will see exclusive behind the scenes content from the shooting. Fans in the arena will also be able to win merchandise from the creators of “Terminator: Dark Fate”. More details around this exciting collaboration will be announced nearer the time.

Anastasia Polyakova, Acting Marketing Director of 20th Century Fox:

  • We are very glad to work with one of the largest esports tournaments. As part of this partnership, two cultural phenomena have come together for us. “Terminator” has become a solid part of pop culture, uniting people of different generations and interests. We are sure that for many gamers and esports fans, Terminator is the film which raised their interest in science fiction. Counter-Strike is truly a game to folk, that has won the love of a wide audience and gave players the opportunity to travel to virtual worlds. We are sure that “Terminator: Dark Fate” will win the hearts of the audience, ad BLAST Pro Series guests will be the first to be convinced of this by watching exclusive film materials.

Leo Matlock, Head of Commercial Solutions, BLAST Pro Series:

  • BLAST Pro Series brings world class live entertainment to fans around the world with our global counter-strike tournament. Having a unique, holistic partnership with such a high-octane film franchise as The Terminator, and the legendary entertainment company 20th Century Fox, will help make sure the fans at our first-ever Moscow tournament have an incredible experience. We are delighted to work them and our team in Russia on such an exciting fan engagement project.

Anton Strodt, Commercial Director Winstrike Agency:

I am very glad to announce that 20th Century Fox Russia has become an official partner of BLAST Pro Series Moscow – an esports fiesta, which will take place very soon. BLAST Pro Series is an international franchise, so integration into this tournament is a great opportunity for a big movie product to present itself in front of millions of esports fans all over the world.

The esports and Movie industries have a lot in common: They are similar in strengthening their positions in the entertainment market, have an identical core audience and many different interactive formats. This partnership provides an opportunity to showcase to this shared audience all the excitement of the truly legendary franchise “Terminator”, in a way that the fans identify with. I hope that this project will be a basis for a long and effective relationship between all participants and parties of such a big event, as BLAST Pro Series Moscow.

About

20th Century Fox’s story begins in a tiny theater on New York’s Lower East Side. In 1904, fresh from Hungary, 25-year-old William Fox amazed audiences with his magical hand-cranked films. The beginnings were humble – folding chairs, a painted wall for a screen -- but the desire to entertain and move people has been at the core of what 20th Century Fox has been doing ever since. By 1915 Fox’s five-cent movie shows were wildly popular and his single screen grew first into a chain of 25 theaters around New York City and then into a movie making business.

Winstrike is an esports holding, whose mission is to develop and publicize esports in Russia and abroad, to support young talented players and to enforce esports community in general. Winstrike holding accumulates several units: Russian multigrading team, full-service marketing agency and a chain of esports arenas with it flagship Winstrike Arena in the center of Moscow. Winstrike Agency exclusively distributes media rights and advertising opportunities of the holdings divisions as well as provides full service marketing among gaming and esports. Winstrike performs as a co-producer of the top tournament BLAST Pro Series Moscow, which will be hold for the first time in CIS on September 14 2019.

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