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BLAST Pro Series Moscow to partner with Toyota

News   •   Aug 02, 2019 08:37 UTC

Toyota and BLAST Pro Series partner up.

Toyota will be an official partner at BLAST Pro Series Moscow 2019 - Counter Strike: Global Offensive tournament. One of the most striking esports events in the world will take place in Moscow for the first time. The event will be held on September 14 at VTB Arena – Dinamo central stadium.

BLAST Pro Series Moscow is the fifth stop in the 2019 BLAST circuit, after Los Angeles, Madrid, Miami and Sao Paulo. Among participants of BLAST Pro Series Moscow are  Natus Vincere, Ence, Ninjas in Pyjamas, MIBR and Team Vitality. Closed CIS qualifications are held on August 10-11, and the winner will join the 5 top teams. The main stage of BLAST Pro Series Moscow will be held on September 14 in VTB Arena. 

The car brand and partnership will be presented at the VTB Arena on the day of the event, where the stars of global CS:GO will fight for their share of the $250,000 prize pool. 

As the first car brand ever to invest in esports in CIS, Toyota will be integrated into the broadcast of the tournament with millions TV and online viewers all over the world, and the brand will will also be a part of the broadcast of the closed CIS qualifications of BLAST Pro Series Moscow (August 10-11).

Tatyana Khalyavskaya, Toyota Marketing Director:

- We are glad to support a tournament of a such a great scale. And this is already the second esports project for Toyota in Russia. Esports’ audience consists of young and progressive people, who are on a first-name basis with modern technology.

- Technology has always been a core of Toyota cars, including regular range of cars and the latest developments.

Winstrike performs as a co-producer of BLAST Pro Series Moscow tournament.

Leo Matlock, Head of Commercial Solutions, BLAST Pro Series:

- We are delighted to welcome Toyota as one of a key sponsors of BLAST Pro Series Moscow and the first ever car sponsor for BLAST. We aspire to reach new markets and grow the esports ecosystem with world class competitive entertainment, and being able to announce such a prestigious partner in our first tournament in Moscow – in what will be one of the biggest esports tournaments ever held in Russia – is a great showcase of the global appeal of BLAST Pro Series.

Lina Komkova, CEO Winstrike Agency:

— BLAST Pro Series is a global esports event at the center of modern entertainment. The spectacular format with the highest level of production and competition attracts not only gamers but esports fans and fans of other competitive entertainment. We are glad to deliver this unique franchise to our region and provide advertisers with an opportunity to integrate to the global high-level event.

About 

Winstrike is an esports holding, whose mission is to develop and publicize esports in Russia and abroad, to support young talented players and to enforce esports community in general. Winstrike holding accumulates several units: Russian multigrading team, full-service marketing agency and a chain of esports arenas with it flagship Winstrike Arena in the center of Moscow. Winstrike Agency exclusively distributes media rights and advertising opportunities of the holdings divisions as well as provides full service marketing among gaming and esports. Winstrike performs as a co-producer of the top tournament BLAST Pro Series Moscow, which will be hold for the first time in CIS on September 14 2019.

Toyota is a Japanese car brand №1 in Russia, as well as the first brand which has joined Russian esports industry. Partnering projects in esports industry successfully follow Push The Limit strategy, which is heading to cooperation with young audience. For such task the brand actively supports different projects in the area of extreme sports and works with top athletes, who are a part of Team Toyota Russia.

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