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BLAST Pro Series reached +60 million Brazilians!

Press release   •   Apr 09, 2019 14:28 UTC

The numbers are in for BLAST Pro Series São Paulo. GLOBO TV drew an especially big audience.

All the numbers surrounding BLAST Pro São Paulo are out in an easily digestible infographic format.

7,000 live spectators in a sold-out arena, 6.3 million unique online viewers, live or editorial content to 194 million households in 130 countries & territories across five continents.

BLAST Pro Series' partner in Brazil, GLOBO TV, reached a total of 106 million people across their channels. 

BLAST Pro Series has the ambition to break through as the most interesting, engaging and entertaining esports tournament for the core fans and the mainstream. The viewing numbers and coverage of the series show a significant development and during the recent tournament in São Paulo, the TV coverage of the main event reached more than 60 million viewers in Brazil alone - +100 million if all coverage is added up!

With 7,000 live spectators in a sold-out arena and thousands on the waiting list, 6.3 million unique viewers following the live stream, TV viewers in 130 countries and territories and TV channels in 194 million households on 5 continents could tune in - live or in highlights, BLAST Pro Series reached another milestone in the young tournament’s evolution.

Global reach, local relevance, mainstream appreciation

BLAST Pro Series is all about spreading the message of esports as serious competitive entertainment on par with the biggest traditional sports. This is why a lot of focus is put on developing the streaming, live and broadcast product.

From Brazil, 26 different Twitch streams were set up in 17 languages for the hardcore fans around the globe. To get even closer to the audience and very different atmosphere at a BLAST event, one of the biggest Brazilian streamers Alexandre “Gaules” Borba live-streamed the event live from the arena studio and from the fan section “La Tribonera”, where the most active and passionate fans created an electric atmosphere throughout the day and night.

The mainstream audience is reached through network deals across the globe with broadcasters like Pro7 in Germany, TV 2 in Denmark, Globo in Brazil and a range of other bigger and smaller networks.

Leading the way in making Counter-Strike a mainstream entertainment entity

194 million households across five continents tuned into BLAST Pro Series São Paulo when the spectacular event was broadcasted to millions of TV screens in collaboration with a long list of major networks. Especially GLOBO TV, the second biggest TV network in the world and partner of BLAST Pro Series, put up some quite incredible numbers.

In their editorial coverage of BLAST Pro Series, GLOBO TV reached a total of 106 million people across TV channels with one show alone, Esporte Espetacular, reaching no less than 62 million viewers in Brazil alone. The second and third biggest shows, Globo Esporte and Tá Na Área, had 42 million and 495.000 respectively.

BLAST Pro Series and GLOBO TV teamed up earlier this year to produce and broadcast BLAST Pro Series tournaments in Brazil. GLOBO TV provides a wide range of editorial and promotional content as well, not to mention the astonishing number of viewers they attract.

Dive deeper into the data

Find the detailed version of our infographic here.

About RFRSH Entertainment

Established in Copenhagen in 2016, RFRSH Entertainment is an esports entertainment and media production house with offices in Copenhagen and London. RFRSH Entertainment has created, owns and operates the international Counter-Strike Tournament BLAST Pro Series and runs the commercial management and performance optimization for Astralis, the world’s number 1 Counter-Strike team, and the League of Legends team Origen. We are a new breed of esports professionals striving relentlessly to lift and open the scene into a new place, relevant to a broader audience from a base deeply rooted in the esports history and culture.

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