Skip to main content

​Global and local brands partnering up with BLAST Pro Series Sao Paulo

Press release   •   Mar 20, 2019 12:32 UTC

Local and international brands support BLAST Pro Series

It’s been called 2019’s biggest esports event in South America and the arena was sold out in less than 8 hours. Millions will be watching online and TV stations in more than 130 countries and territories will broadcast the show live or in highlights, and today the list of commercial partners for BLAST Pro Series in Sao Paulo, Brazil, has been made public.

Among the brands partnering up with BLAST is Sky, Ben & Jerry's, Red Bull, Omen by HP and Betway.

Leo Matlock, Head of Commercial Solutions at RFRSH Entertainment and BLAST Pro Series comments:

- Having announced the Sao Paulo tournament in late January, we are grateful that the fans embraced us so quickly, and thrilled that we could welcome fantastic global and local partners from a range of exciting industries as we showcase the unique, mass appeal of esports.

- We have invested significantly in the development of BLAST Pro Series, the live audience experience, the broadcast format and the media universe around the tournament. It is all about entertainment and engaging the audience in new and fun ways, while we stay true to the essence of esports.

- We bring the biggest show and the best players in the world to Brazil and we are extremely proud to present the tournament together with our partners. Both our local partners of BLAST Pro Series Sao Paulo and the global series partners have been very supportive and all share our ambition to excite and entertain the audience with a true world class product, says Matlock.

The iconic BLAST stage and arena will be ready for 6.000 fans in Ibirapuera on Saturday. 

BLAST Pro Series have signed up with below partners for the Sao Paulo tournament:

Global Series Partners:
HP Omen

Local Tournament Partners:
Red Bull
Products Fallen
Ben & Jerry’s
Cougar Gaming

BLAST Pro Series Sao Paulo takes place this coming Friday and Saturday (March 22 and 23) with the live event in a sold out Ibirapuera on Saturday. Following BLAST Pro Series Sao Paulo, the tournament and live event will be heading to Miami for the tournament taking place in the Watsco Center on April 12 and 13.

Ticket sales for the Miami tournament is still open via

Comments (0)

Add comment


By submitting the comment you agree that your personal data will be processed according to Mynewsdesk's Privacy Policy.