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RFRSH Entertainment receives big Event Award for BLAST Pro Series

Press Release   •   May 02, 2018 12:44 GMT

Copenhagen Congress and Event Award 2018

Every year Wonderful Copenhagen and the Municipality of Copenhagen celebrate the city’s most signigicant events.

At the Copenhagen Congress and Event Award 2018 hosted by the City of Copenhagen the 4 winners of this years' events were announced, and in the category of “Initiative Award of the Year”, RFRSH Entertainment received the prize for the record-setting esports event BLAST Pro Series.

BLAST Pro Series is an international series of events and the 2018 season will feature four events in big, international cities while in 2019 eight cities around the world will host BLAST Pro Series. 

Jordi Roig, VP and Executive Producer of BLAST Pro Series comment on the award:

- BLAST Pro Series is created by people with a strong background in the innovative Danish entrepreneur culture and for a young company like ours it’s amazing to see how Copenhagen and Denmark can take up the fight with Intertional entertainment mastodonts through the work we d, sais Roig.

- Our goal has been to present a subculture entertainment product with a amazing potential to a mainstream audience through an innovative, including and open approach. The fact that BLAST Pro Series is behind DR3's “best day ever” in viewership in the age group 15-39 shows us that we’re on the right track, he sais.

- With a deep respect for the culture and values of esports, everything in and around the BLAST Pro Series, the format, the live experience, the TV product, the design and the execution is created to open the fascinating world of esports for a far broader audience. In order to succeed, we’ve created an organisation with some of the best and most skilled people in all fields from sales, event production and content to the PR and communication work which has been key to building the bridge to mainstream - all in order to put esports and Counter-Strike on the map everywhere, the VP comments.

- We’ve come a long way and it means the world to us to be acknowledged this way by the city and Wonderful Copenhagen. We’ve experienced a great support and want to thank all of out partners and especially Wonderful Copenhagen, The Capital Region of Denmark and Copenhagen Capacity.

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Full Press release from Wonderful Copenhagen:

Big esports event wins award at Copenhagen Congress and Event Award 2018.

Wonderful Copenhagen and the Municipality of Copenhagen celebrates the organizers of some of the the city’s big events every year. This happens at the Copenhagen Congress and Event Award which focuses on congresses and sport events.

The Copenhagen Congress and Event Award 2018 took place in late april at the Copenhagen Town Hall and four awards was announced.

I the category of “Initiative Award of the Year”, RFRSH Entertainment and their big scaled esports event BLAST Pro Series received the award. The BLAST Pro Series Copenhagen 2017 event was the world premiere of esports’ newest and most compelling live format. The 9 hours long event was held in the sold-out Royal Arena with crowd of 12,000 people and was transmitted to approximately 4.9 million viewers worldwide.

The event was on all parametres a reinvention of esports as a live experience and succeeded in approaching a broader audience than esports are used to. On top of that, the event was used to brand Copenhagen and to attract talents from the IT business. BLAST Pro Series was for instance part of a interactive campaign which got attention all over the world.

Apart from the Initiative Award, the event included the announcement of the categories “Congress Host of the Year for Congress with more than a 1,000 participants”, “Congress Host of the Year for Congress with less than a 1,000 participants” and “Sports Event of the Year”. The award winners were respectively The Emergency Response of the Capital Region of Denmark, the Danish science journalists for their congresses and the Danish Swimming Federation for their organizing of the European Swimming Championships.

Copenhagen is every year the host city for a large number of international congresses and sports events. Above generation a billion turnover for the city, they all together bring the sharing of knowledge and attract investments and international talents. Leaders of these initiatives are often Danish hosts or organizers who have a paramount influence on the capital’s ability to attract a big number of international congresses and event.

- The big knowledge congresses and sports events that we every year attracts to the capital every year with our public and private partners brings jobs and turnovers. Both within business and in the society. As a consequence, it is important to us to celebrate the local hosts and enthusiasts who is a critical part of the effort, says Mikkel Aarø-Hansen, CEO of Wonderful Copenhagen.

The BLAST Pro Series Copenhagen 2017 event was the world premiere of esports’ newest and most compelling live format. The 9 hours long event was held in the sold-out Royal Arena with crowd of 12,000 people and was transmitted to approximately 4.9 million viewers worldwide.

The event was on all parametres a reinvention of esports as a live experience and succeeded in approaching a broader audience than esports are used to. On top of that, the event was used to brand Copenhagen and to attract talents from the IT business. BLAST Pro Series was for instance part of a interactive campaign which got attention all over the world.

Apart from the Initiative Award, the event included the announcement of the categories “Congress Host of the Year for Congress with more than a 1,000 participants”, “Congress Host of the Year for Congress with less than a 1,000 participants” and “Sports Event of the Year”. The award winners were respectively The Emergency Response of the Capital Region of Denmark, the Danish science journalists for their congresses and the Danish Swimming Federation for their organizing of the European Swimming Championships.

Copenhagen is every year the host city for a large number of international congresses and sports events. Above generation a billion turnover for the city, they all together bring the sharing of knowledge and attract investments and international talents. Leaders of these initiatives are often Danish hosts or organizers who have a paramount influence on the capital’s ability to attract a big number of international congresses and event.

- The big knowledge congresses and sports events that we every year attracts to the capital every year with our public and private partners brings jobs and turnovers. Both within business and in the society. As a consequence, it is important to us to celebrate the local hosts and enthusiasts who is a critical part of the effort, says Mikkel Aarø-Hansen, CEO of Wonderful Copenhagen