Bonnier’s Top Sales Staff of the Year

Some 190 guests from around the Bonnier world mingled, dined and celebrated the finalists and winners at the Bonnier Sales Awards. Bonnier CEO Tomas Franzén served as host and TV4 personality Renée Nyberg as MC, with entertainment from Swedish popstars Danny Saucedo and Amanda Winberg. Winners of the awards, which honor top sales staff and efforts within Bonnier, were announced throughout the evening.

Earlier in the afternoon, attendees attended a seminar on how culture and perceptions affect sales, with psychologist and management expert Christian Walén and anthropologist and communications specialist Colin Moon.

The winners were:

Sales Rookie of the Year
Kenn Holm Nikolaisen, Benjamin Media, Denmark
The jury wrote: Credible and trustworthy, the customers of Benjamin Media’s Kenn Holm Nicolaisen feel they are always top of mind – and they love him for it. He has been key to re-establishing the Danish Bil Magasinet as an attractive advertising medium.

Sales Case of the Year
Harley-Davidson Market Share Dominance - Corey Eastman, Sadie Huemmer and Dennis Scully, Bonnier Motorcycle Group
The jury wrote: Faced with a challenge to its market dominance, Harley Davidson was convinced by the Bonnier Motorcycle Group with sales staff Sadie Huemmer, Dennis Scully and Corey Eastman to take a new approach to its advertising. The result was the group’s biggest single ad sale ever, a comprehensive campaign that involved a huge share-of-voice across the group’s 12 brands as well as sister brands, extensive retargeting and an experiential ride event resulted in testimonials to add to the mix, plus an exhaustive research study from Bonnier Custom Insights.

Sales Managers of the Year
Anna Arvidsson, Expressen/Bonnier News Brand Studio
Anna Arvidsson of Expressen is courageous and exceptionally talented, which has helped her as she built up a new department. She not afraid to take hard decisions that help her team truly perform. Her expertise in data-driven solutions and ability to focus on the big picture has meant greater revenues for the business. 
Johan Danielsson, Bonnier Publications
Johan Danielsson of Bonnier Publications is an excellent sales person, colleague and business man, all in one package. He knows how to motivate his team and the result is a proud sales staff with a high drive to perform. His ability to tackle new business challenges with a positive attitude and energy really boosts his team.

Sales Representative of the Year
Malena Ogemar, TV4
Malena Ogemar of TV4 puts collaboration first. Driven, focused and results-oriented, she always delivers beyond expectations, no matter how big her work load is. She is always there for her colleagues, while her customers highly value her efficiency and responsiveness.

The total prize money given out was EUR 48,000. Prizes for Sales Representative of the Year and Sales Manager of the Year are each worth EUR 10,000 and Sales Case of the Year EUR 15,000. The Rookie of the Year receives EUR 3,000 and a place at GRID, Bonnier’s annual internal inspiration summit.