New book service mashes up reviews, social media and a wide range of information on authors and events to give Finns something extra.
Book lovers in Finland now have something that gives them the best of both worlds: deep content about the book world combined with speedy news and opinions from social media. It's #kirja, a brand new website launched by book publishers WSOY, Tammi, Johnny Kniga, Gummerus, Siltala, Teos, CrimeTime and Paasilinna. More publishers will join the service during the fall.
“Finally we have a service which combines literature-related web contents and real-time conversation in social media,” says Bonnier Books Finland CEO Timo Julkunen.
The service #kirja - it means book - connects people with books, and the goal is to inspire new readers. The new #kirja provides reading tips, user reviews, current topics and articles, information on authors and their work, information on book events and offers, as well as guides users to explore online bookstores.
The #kirja service brings under one roof literature topics and hot debates covered in social media. And the service is open for all - anyone who wants can have constant influence and be part of the conversation, just by creating web content using the #kirja hashtag.
“The service enables book lovers to become a part of the community comprised of authors and readers," says Johanna Snell, #kirja Project Manager and Development Manager. "Occasional readers can for example find literature gift guides for Father’s Day and Christmas.”