Bonnier has acquired Fastighetsnytt Förlags AB, Sweden’s leading media and conference company within the real estate and construction sector, with powerful brands and services such as Business Arena, Fastighetsnytt and Fastighetsjobb. Founders Johan and Henrik Zetterstedt will continue to run the company.
Fastighetsnytt is a knowledge- and market-leader within media and forums for issues around real estate and construction. From the original trade newspaper, the company has developed into a wide-ranging and profitable niche media company. Today, the forum Business Arena accounts for the majority of the company’s revenues. With annual conferences in Stockholm, Göteborg, Malmö, Umeå as well as during Almedalen Week in Visby, Business Arena is the Swedish real estate industry’s most important forum.
“It’s exciting to be bringing this well-run company into the Bonnier fold,” says Mikael Nestius, CEO for Bonnier Business Media. “Founders Johan and Henrik Zetterstedt have, with their deep knowledge of the industry and their business savvy, created media and arenas that are essential for decisionmakers in Swedish real estate and unique in the Swedish media market when it comes to scope, turnover and profitability.”
“This deal gives us new possibilities to consolidate and develop our entire business and our concepts while maintaining and increasing business value for the entire real estate and construction industry,” says Johan Zetterstedt. “We have a long-term commitment to the company and look forward to developing and sharing our entrepreneurial spirit within the new organization. Which is why Henrik and I will continue to be active in the company’s strategic development, together with the staff and new owners.”
Fastighetsnytt will be part of Bonnier’s Swedish business-to-business operations within the business area Bonnier News, which includes business and trade media Dagens industri, Dagens Medicin, Veckans Affärer and Resumé.
“With the strong brands Bonnier has, we get the opportunity to broaden our offering and our target audience while increasing the business value for our partners and their customers,” says Henrik Zetterstedt.
“Along with the wonderful business Fastighetsnytt is in and of itself, there is also huge potential to develop new business together with business daily Dagens industri and our other trade media,” says Anders Eriksson, head of the business area Bonnier News. “I’m convinced that Bonnier’s businesses are strengthened with this acquisition, not least from Fastighetsnytt’s transformation from a traditional trade magazine to an innovative media player that, above all, has taken the conference business to a whole new level.”
“With its long history and strong foundation in the Swedish business community, we see Bonnier as an excellent owner for Fastighetsnytt and Business Arena, which can then be developed to new levels,” says Johan Zetterstedt. “That Bonnier is family owned, privately held and has a strong position in many industries and countries is an incredible strength for us, our staff and our customers.”
The publication started in 1994 and since then has transformed from being a purely trade magazine into a major knowledge leader in the industry. The company publishes the magazine Fastighetsnytt in print six times a year, a daily newsletter as well as a comprehensive website with news, information and facts.
The company also arranges the annual Business Arena, the real estate and construction industry’s premier forum. The event takes place yearly in Stockholm, Göteborg, Malmö, Umeå and the Almedal Week in Visby. Business Arena attracts thousands of industry players, nationally and internationally.
The service fastighetsjobb.se finds and publishes job openings within the real estate and construction sectors.
The company also publishes books, including the standard textbook on real estate finance, property rights and industry terminology that is used by the most prominent Swedish colleges. The company also offers other books on the real estate business at the online store fastighetslitteratur.se.
Other products and services include Fastighetsnytt Börs, providing investor relations-related services along with its own stock index, FSBX; the Fastighetsnytt Podcast and Fastighetsnytt Web TV.
Bonnier is an international multi-channel media group.