Bonnier Boosts Executive Management

To strengthen cooperation among Bonnier’s business areas as well as to clarify and enhance executive leadership, Bonnier AB has recruited three new key people to senior management. Jan Lund will serve as new Director of Business Development and Strategy, and Niklas Hydén has been appointed Chief Procurement Officer and Program Management Officer. As announced earlier this month, Anki Ahrnell will be the new Chief Digital Officer.

“We stand at the starting point for a change process, during which over the next three years we need to dramatically increase our digital revenues to offset declining revenues in traditional media channels,” says Tomas Franzén, CEO for Bonnier AB. “I’m pleased that we’ve hired three top people for these important positions. They will strengthen Bonnier AB’s ability to centrally impact our product development and digital transformation.”

Anki Ahrnell will take over as Chief Digital Officer at Bonnier AB with the mission to strengthen the digital transition and product development from a Bonnier-wide perspective. She is currently Director of Digital Development at Swedbank, where she previously served as head of marketing and online sales. Prior to that, she has held senior positions at Lowe Brindfors, Cambridge Technology Partners and IBM Sweden.

As Chief Procurement Officer and Program Management Officer with responsibility for continuous follow up of the implementation of Bonnier’s strategy, new hire Niklas Hydén has 15 years’ experience in change management, primarily in media and telecoms. He most recently was responsible for Accenture’s Nordic management consulting operations within media.

Jan Lund will be the new Director of Business Development and Strategy. With many years of experience within media, he most recently has been head of strategy for MTG’s Nordic pay-TV operations. Prior to that, he was head of strategy for MTG Sweden, where he worked with the development of MTG’s lineup of TV channels, pay-TV services and digital media. He has worked previously as well as an analyst for Swedish daily Dagens Nyheter.

“Anki Ahrnell’s experience in running digital product development will be invaluable as we face big investments in technology to develop our digital advertising offer and our utilization of customer data, among other things,” says Franzén. “Niklas Hydén will have the responsibility of ensuring we achieve the large cost-savings that central coordination of our purchasing makes possible, as well as following up to make sure that we realize the ambitions we set in our strategy.

“Jan Lund is well-known for his creative and clever business development work, with long experience in change management, not least within broadcasting and digital.”

Anki Ahrnell and Niklas Hydén will assume their posts by the end of the year, while Jan Lund will start during spring 2015.