Bonnier has signed an agreement to sell Børsen, Denmark’s leading business newspaper, to JP/Politikens Hus. The agreed purchase price is DKK 800 million.
Børsen is Denmark’s leading business newspaper and platform for business and financial news. The paper has a circulation of 48,000 copies, reaching close to 150,000 readers daily, and its digital editions accumulate more than 20 million page views per month. The Børsen media house also includes Børsen Associated Media (BAM), which manages Danish medical newspaper Dagens Medicin, e-learning operations and digital management handbooks.
Bonnier’s CEO Tomas Franzén, comments on the sale:
“This is a very good deal for Bonnier. Through this sale, we’re freeing up resources for continued investment and acquisitions in areas where we see opportunities for future growth and better returns. It will aid us in our efforts to increase our share of new, primarily digital income from 15 per cent last year to 50 per cent by 2020.”
“Under Anders Krab-Johansen’s leadership, Børsen has shown an incredibly strong performance, and is now a vibrant media house with a unique position as an agenda-setter in the Danish business world. In JP/Politikens Hus, Børsen will acquire an owner who shares Bonnier’s decidedly long-term view on media ownership,” says Franzén.
On the strength of its core competence in editorial content, in recent years, Børsen has successfully adapted its business to suit an increasingly digital media market. Between 2012 and 2014, Børsen reported three consecutive record profits. During this period, BAM’s operations also went from reporting losses to achieving strong profitability.
“Børsen is a clear and independent voice in the Danish media landscape. In JP/Politikens Hus, Børsen will acquire an owner who, like Bonnier, combines professionalism with a strong tradition of independent journalism,” comments Anders Krab-Johansen, Børsen’s editor-in-chief and CEO.
The deal is subject to approval by the Danish Competition and Consumer Authority. The review process is expected to take around six months, after which time the deal can be completed.
Børsen is part of the business area Bonnier Business to Business. The newspaper was founded in 1896, and Bonnier has been an owner since 1969.
JP/Politikens Hus is one of Denmark’s leading media companies. Among its other operations, the company manages the three daily newspapers Jyllands-Posten, Politiken and Ekstra Bladet.
Bonnier is a multi-channel media group with companies and brands across 16 countries.