GOTHENBURG – We are Coming for you!

Today, Friday the 6th of April, Caliroots open up its doors for the new and innovative store at Södra Larmgatan 11 in the central of Gothenburg. 

The store is set to serve everyone with a Sneaker and Streetwear interest, and will make it easier for everyone to buy the style and to grow the culture of streetwear in Gothenburg. 

“We have worked really hard on how we could bring our online success to an offline present in the new store. We have for an example made our stockroom with a glass wall so the store will get the feeling of a real post office which is always really busy, where orders come in, get packed and then shipped away.” - Andreas Koschnike CEO Caliroots. 

The new store holds a minimalistic Scandinavian design touch, mixed with elements inspired by street culture. With real Canadian skate ply tables contrasting the street feel of polished as well as unpolished concrete surfaces all over the store. Merging the offline and online experience via 4 digital stations that shows content, extras, info together with collections and product releases. There will also be a service station to handle order/shipping/returns.

As on our website, you'll find the latest from Heron Preston, Stussy, Aimé Leon Dore, Carhartt, The North Face Black Label, YEEZY, Neighborhood, Polar, Medicom, Common Projects and many many more (with frequent exclusive and limited in-store sneaker and clothing drops). Of course you will also find classic sneakers and limited editions from Nike, Adidas, Vans, New Balance, Asics and the like.

The first 100 paying customers on Friday will get a free limited Caliroots Gothenburg hoodie, which features the Gothenburg area code "031". See you on Friday at 11 am!