In particular, four new CapColors® will be highlighted when Chr. Hansen will be showcasing its complete portfolio of natural colors and coloring foodstuffs to the ProSweets 2010. The trade show for the confectionery industry will be held in Cologne, Germany, on Jan. 31 through Feb. 3, 2010.
“Due to the extraordinary demand for natural color solutions that we experience at the moment we decided to upscale our exhibition presence at this year’s ProSweets compared to last year,” says Rainer Krüger, Market Development Manager, Chr. Hansen GmbH.
“Visitors to our stand at ProSweets 2010 will see more colors and coloring foodstuffs presented at a bigger booth than last year. Our natural color experts will be demonstrating the practical use of our products in various confectionery applications.”
Four new colors
“We will bring our complete portfolio of natural color solutions to Cologne but we will be focusing on promoting our four new CapColors® — White, Yellow, Green, and Black — and our FruitMax® range of coloring foodstuffs which allow food producers in some countries to label the colorings as food ingredients, not as E-numbers,” explains Krüger.
The four new CapColors® are based on calcium carbonate (derived from limestone), turmeric, chlorophyllin (derived from spinach and other natural chlorophyllin sources) and carbo vegetabilis (vegetable charcoal), respectively.
Confectionery producers using the 2nd generation CapColors® shades will reap a number of benefits:
- Increased strength leading to lower dosages and decreased cost-in-use
- Higher color intensity and less sedimentation
- No migration/bleeding issues
- Better stability towards light, oxidation and pH
- Better dispersibility
You will find Chr. Hansen in hall 10.1, corridor b010/c011.
Chr. Hansen is a global bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. The products include cultures, enzymes, probiotics and natural colors, and all solutions are based on strong research and development competencies coupled with significant technology investments. Revenue in the 2013/14 financial year was EUR 756 million. The company holds a leading market position in all its divisions: Cultures & Enzymes, Health & Nutrition and Natural Colors. It has more than 2,500 dedicated employees in over 30 countries and main production facilities in Denmark, France, USA and Germany. Chr. Hansen was founded in 1874 and is listed on NASDAQ OMX Copenhagen.