Instant colors for instant success

Responding to a growing trend in the international beverage industry Chr. Hansen now launches I-Colors™, an innovative new range of instant natural colors for powder soft drinks.

A major industry trend is instant powder beverages which come in single-shot sleeves that can go everywhere. Simply dissolve in water and voila: Enjoy your favorite taste in drinks at an instant. A widely accepted alternative to branded sodas or plain water, the concept “instant powder beverages” is price attractive, easy and convenient – but all worth nothing if the appearance of the product does not appeal to the consumers. This is where Chr. Hansen comes in, now launching a series of natural instant colors—I-Colors™—that do the trick.

“I-Colors™ solve a number of challenges for the producers of powdered drinks. They color all the components in the powder mix very well; they dissolve smoothly and easily and can be blended to achieve many different shades. With their ability to withstand warm conditions and having long shelf-life, powder beverages are especially popular in South America and Asia,” says Ji Hoong Too, Product Manager, Natural Colors Division, Chr. Hansen.

I-Colors™ are available in yellow for lemon flavors, orange for orange flavors, red for strawberry flavors and magenta/purple for grape flavors.

Visitors to Chr. Hansen’s stand at the Food Ingredients Europe trade show in Paris, France November 29 – December 1, 2011 are invited to experience I-Colors™ in action. You will find us at stand no. 2D31 in hall 2.

Go to our website to discover what Chr. Hansen will be showcasing at FIE.

Go HERE to watch a short video about I-Colors™