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Leads Lifecycle Management China Forum


Shanghai Marriott Luwan Hotel, China (99 Jiangbin Road, Luwan District · Shanghai, 200023 China)
The 20 practitioners from the world are opening the operational way of building or optimizing your current leads management approach: increase the conversion rate, produce nutrition programs, structure good leads profiling, lean thinking, leads recycling and accelerating, best flow of the leads, measures of the leads management programs, generate metrics. The Pain Point for B2B Marketers Leads management is more than leads nutrition and scoring it is also about leads profiling recycling hands off and leads of insights and so forth. - How to keep your data hygiene? - Who are the key stakeholders are involved in definition of leads? - What field criteria of leads scoring? - How to recycle the leads? - Is leads management only about leads scoring and nutrition? - What effective leads nutrition programs should issue for leads in any interesting level? - How to increase the conversion rate? How to drive a consistent and relevant content? - What are the measurable metrics for the leads management programs? - Organizationally, how to balance the quantity and quality of leads? - …… Managerially, the process of leads management is difficult to implement since the cross department collaboration need supervised and SLA need provided. Technically the market automation is also the issues that accelerate the working flows. Have you get prepared for leads management? We are glad to share the latest B2B marketing information on: - From leads generation to leads lifecycle management - Response Management; Lead Qualification - Increase the closed loop, Lead Nurturing - Why a lot of leads management programs failed - Key factors in running the leads generation programs - Content blueprint - Measuring Marketing Effectiveness Against Business Goals - Higher Conversions, Better ROI - Filling the Pipeline: Finding the Leads Sales Needs - Marrying-up Your Measurement Results to Make Better - Marketing Investment Decisions - Techniques in leads management programs - To get a better understanding of leads lifecycle management - Build leads management automation system - Account strategy - Case Studies Who will be our speakers? - Head of Marketing, China - Infosys China - Sr. Web Marketing Manager Asia - NXP Semiconductors - Product & Marketing Director - ADP - Head of Marketing, Asia Pacific & Japan - Infor Global Solutions - Marketing Head - CEC LED Tech - Marketing Director, Asia Pacific & Japan - Quest Software - Asia Marketing Manager, SHL Group - Marketing Director - ClarkMorgan Corporate Training & Network HR Magazine - Head of Analytics & Insights - RAPP - Sales & Marketing Director - SUTAMI Industry Technology - Vice President - Genpact - Director, Asia Communications - Texas Instruments - Regional Cloud Director - Savvis - General Manager - Eurofins - Former Vice President - Agility Logistics - Regional Marketing Manager, Asia Pacific - Tekronix - …



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