Accor is positioned as global leader in the lifestyle sector

A historic year for the Group with record openings and signings, and strong acceleration in the lifestyle sector, mainly due to the acquisition of 14 new brands that greatly strengthened the Group’s portfolio in this segment.

2018, a record year for Accor in terms of hotel development

With 100,000 guestrooms opened in 2018 – including organic growth and acquisitions – the Group consolidated its presence and international leadership in the fastest growing markets with strong, iconic and complementary brands, with the ability to meet all expectations, including those of customers and owners.
Accor strengthened its development momentum and posted a record performance level with almost 500 hotels signed in 2018, representing 110 more hotels signed in comparison with 2017.
Gaurav Bhushan, Chief Development Officer at Accor, commented, “Once again this year, the Group has proved its capacity to push its own limits. Just one year ago, Accor consolidated its international footprint by passing the symbolic milestone of 100 countries. Never in its history had Accor opened as many hotels as in 2018. The Group also dramatically strengthened its position in the Lifestyle sector. In a very short time, our teams have successfully assembled a strong and comprehensive brand portfolio in this market, thereby responding to very high demand across all segments for brands from economy to luxury.”

In figures!

• A record portfolio of almost 4,800 hotels and 704,000 rooms in over 100 countries.
• An unrivalled pipeline of 198,000 rooms, representing 1,118 hotels.
• A record 480 hotels signed with 70,000 rooms
• Record organic growth with 300 hotels and 44,000 rooms
• Record acquisitions with 287 hotels and 56,000 rooms
• The Group opened 587 hotels representing 100,000 rooms in 2018, an unprecedented number in Accor’s history

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