Distribution – rejsebranchens pulserende pulsåre

Amadeus’ virksomhed har igennem årenes løb vokset sig til et stort og komplekst økosystem for rejsebranchen. Men hovedpulsåren er fremdeles distribution. Både for mennesker i og udenfor rejsebranchen kan det være svært at få fuldt overblik over hvad det betyder, men vi bidrager til at rejsende i mere end 190 lande har ”live” adgang til et bredt udvalg af forskellige rejsemuligheder -alt fra flyrejser og hotelværelser til forsikringer. I 2015 håndterede vi mere end 566 millioner bookinger lavet af tilknyttede rejsebureauer. På enkelte dage kan der komme næsten 4 millioner transaktioner igennem vores systemer.

Distribution er også et forretningsområde præget af høj kompleksitet og streng lovgivning og dette er også grunden til hvorfor, der bare findes nogle få globale distributionssystemer i verdenen. Amadeus har i dag en global markedsandel på ca. 40% og distribution udgør per i dag to tredjedele af vores indtægter.

Vil du forstå mere om rejsedistribution og hvordan Amadeus arbejder med dette – med den rejsendes oplevelse i centrum for alt hvad vi gør – anbefaler vi blogindlægget nedenfor og vores årsrapport.

Get an overview of our distribution business in the Amadeus Global Report

Carmen Martin del Burgo Project Coordinator, Industry Affairs, Amadeus IT Group

It can be challenging to explain to a wide and varied audience what Amadeus does. This is especially true when it comes the Amadeus Global Report, which may be read by members of the general public who don’t always have a deep understanding of our business. Therefore, beyond presenting the yearly performance, the Amadeus Global Report includes an explanation of the Amadeus business in simple and clear language.

Our Distribution business line is explained in detail in its own section and it is also covered in most other sections of the report. More than two thirds of our revenues comes from the Distribution area, which operates a stable and highly resilient transaction-based model. Given the high complexity of the distribution industry, as well as the strict regulation it is subject to, there are only a few Global Distribution Systems in the world and Amadeus leads more than 40% of this business worldwide. In 2015, Amadeus processed 566 million reservations, made via travel agencies (online or offline) connected to our system. In peak days, we process 3.9 million travel bookings.

The distribution service is possible thanks to a network of more than 70 Amadeus commercial offices set up all over the world. Thus, Amadeus is able to ensure that every traveller in more than 190 countries has access to a transparent, comprehensive and neutral choice of transport, accommodation and insurance services in real time.

Holger Taubmann, Amadeus Senior Vice President of Distribution, commented that “the distribution industry is in continuous evolution, and the Amadeus Global Report provides a good overview on how Amadeus faces new challenges and opportunities in this sector. Among those, corporations are facing more pressure than ever to demonstrate the return on investment on their travel expenditure while ensuring the security and comfort of their travellers. This challenge translates into a strong opportunity for Amadeus and our customers as we are committed to helping C-level decision makers in corporations identify opportunities for savings, putting the best end to end booking and expense management technology at their disposal to enable them to meet their objectives.”

I would like to invite you to download the full Amadeus Global Report 2015 and to read the distribution section. Also, be sure to take a look at the rest of the document to learn how we articulate every part of our business with the aim of maintaining long-term and sustainable business growth for us and for our customers.

Employees from all around the world and our main business areas have provided content to the Amadeus Global Report 2015. This comprehensive document represents the result of a team work, where everyone contributed in order to ensure a proper explanation of our activity in a transparent and clear way. Consensus is possible thanks to the responsibility and commitment of all of them.