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Hardwell to unveil his elephant in the big room

Press Release   •   Dec 03, 2015 11:08 GMT

Hardwell – the Dutch big room house and electro house DJ and music producer - has created a signature design for Elephant Parade Bangkok to demonstrate both his creative genius and his passionate support for protecting the future of the elephant.

He is one of the manypublic figures that has joined the Elephant Parade global movement for its landmark exposition in Bangkok, which launched on 1st December 2015 and will run until January 29th, 2016. The event, which is presented by Anantara Hotels Resorts & Spas, represents the biggest mobile Elephant Parade ever staged in Asia – following its iconic and critically acclaimed parades throughout Europe and in the Americas.

Hardwell’s elephant will be revealed to the public during the official launch event of Elephant Parade Bangkok, which takes place at Siam Paragon shopping centre in the heart of Bangkok.

Dutch born, Hardwell was voted the World's Number One DJ on DJ Magazine's annual Top 100 DJs poll in 2013, and again in 2014. He is known for his live sets at major music festivals such as Tomorrowland and Ultra. The video streams of his performances on his personal YouTube channel have collectively garnered more than 100 million views.

Hardwell comments: “I’m really honoured to be invited to come up with my own design for a symbol of such a beautiful creature and one that is held in high regarded by the Thai people, and many more millions around the world. This project, which brings awareness to the need of elephant conservation, is globally reaching with its visually striking impact and brings about a very needed contribution to the health and welfare of the elephant. I’m very proud to be a part of this and hope that together we can reach more people with the projects core message.”

Elephant Parade Bangkok will feature 88 life size baby elephant sculptures in honour of the King of Thailand’s 88th birthday. The exhibition will see a herd of 1.5 metre brightly coloured elephants – which have been specially decorated, hand painted, and made for Thailand and will be exhibited throughout key locations throughout the city, starting on 1st December 2015 at Parc Paragon at Siam Paragon, the first world-class luxury shopping centre in Thailand, until the 18th. Afterward, the herd will move to Asiatique, the first and the biggest lifestyle project in Asia on the banks of the Chao Phraya River, from the 20th December 2015 - 11th January 2016 and Lumpini Park, the largest and oldest park in the heart of the city, 15th - 29th January 2016.

In February 2016 a selection of elephants from the parade will be auctioned off at a charity gala dinner at Anantara Siam Bangkok Hotel with the proceeds going to the Golden Triangle Asian Elephant Foundation who in turn will select and fund a range of sustainable programs that benefit the elephants of Thailand including, Wildlife Alliance, Freeland, WildAid, Think Elephants and Thai Elephant Therapy Project.

In addition, Elephant Parade has created meticulously hand painted art pieces of the Hardwell elephant. Just 50 replicas in 20cm size will be created, and two weeks before launch Elephant Parade is been inundated with enquiries from fans on how they can secure one of these exclusive miniature art pieces. Further, Hardwell will sign one of these art pieces which will be offered on Dutch radio during a radio show called Serious Request (Radio 3) which starts in December. For more information visit www.djhardwell.com and follow Elephant Parade and Hardwell on Facebook 

Mike Spits, Founder and CEO of Elephant Parade added: “It’s a huge honour to have DJ Hardwell onboard as one of our VIP artists. Hardwell reaches millions of people through his fantastic music and now offers his support to reach millions of people with his art - a beautifully created elephant for our upcoming Bangkok exposition. Through his artistic endeavour we don’t only get a new pachyderm as part of the Bangkok herd but also a fantastic ambassador to create much needed awareness of the plight of the elephant in its bid for survival.”

For more information on Elephant Parade please visithttp://www.elephantparadebangkok.com

Elephant Parade is the world’s largest open air art exhibition of decorated elephant statues that seeks to attract public awareness and support for Asian elephant conservation. Created by local and international artists, each elephant is a unique piece of art. Parades have been run in the following cities:

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Rotterdam 2007

Antwerp 2008                      

Amsterdam 2009

Emmen Zoo 2010                           

London 2010           

Bergen 2010            

Heerlen 2011

Copenhagen 2011 

Milan 2011   

Singapore 2011                  

Hasselt 2012

Trier-Luxembourg 2013

Dana Point, California 2013

The UK national tour 2013-14 - a 14-month non stop tour, visiting:

London, Manchester, Gateshead, Cardiff, Glasgow, Nottingham, Norwich, Newcastle, Uxbridge, Lakeside, Stoke, Watford and Bromley.

Calais 2015

China - 2015

Bangkok - 2015

Brazil - coming soon

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