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​Radio station fundraiser makes Serious Request to Elephant Parade in bid to help The Red Cross

Press Release   •   Dec 24, 2015 11:45 GMT

Elephant Parade, the social enterprise behind the world’s largest public art exhibitions, has been called in by 3FM’s annual fundraiser to help the Red Cross.

Radio station 3FM’s Serious Request is now a signature Christmas fundraiser, which this year will be hosted in the city of Heerlen. The Fundraiser involves three popular DJ’s being locked up for six days in a small temporary radio studio called The Glass House. Funds are raised by listeners requesting songs, making pledges and also through auctions.

Given Elephant Parade’s track record in running and being the focal point of some of the biggest charity auctions around the world, it seemed a natural step for it to return to Heerlen to support the local radio fundraiser.

One of the items listed in the Serious Request auction will be a limited edition Elephant Parade replica designed and gifted to Serious Request by world famous DJ Hardwell. Since December 18th Elephant Parade has challenged established, upcoming and amateur artists to paint a 10 cm blank elephant at City Hall in Heerlen – with a goal to raise 3.500 euros to support the overall fundraising effort.

Mike Spits, Founder and CEO of Elephant Parade commented: “Having such happy memories from our Elephant Parade exposition in Heerlen back in 2011, we were naturally delighted to return to support the City’s Christmas fundraiser. We made many friends during the exposition and like an elephant we never forget the friends and lasting bonds we make with people when we visit a city. There is also a very authentic connection, given the importance of DJs in raising funds for Serious Request. For our current headline event in Bangkok we are thrilled that world leading DJ Hardwell has created an elephant design and it seemed only fitting that a replica of this creation was involved in our support for this exciting project in Heerlen.”

Elephant Parade is the world’s largest open air art exhibition of decorated elephant statues that seeks to attract public awareness and support for Asian elephant conservation. Created by local and international artists, each elephant is a unique piece of art. Parades have been run in the following cities:


Rotterdam 2007

Antwerp 2008                      

Amsterdam 2009

Emmen Zoo 2010                           

London 2010           

Bergen 2010            

Heerlen 2011

Copenhagen 2011 

Milan 2011   

Singapore 2011                  

Hasselt 2012

Trier-Luxembourg 2013

Dana Point, California 2013

The UK national tour 2013-14 - a 14-month non stop tour, visiting:

London, Manchester, Gateshead, Cardiff, Glasgow, Nottingham, Norwich, Newcastle, Uxbridge, Lakeside, Stoke, Watford and Bromley.

Calais 2015

China - 2015

Bangkok - 2015

Brazil - coming soon

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