The Bombay Store brings Elephant Parade to India

In a first ever alliance, The Bombay Store has tied up with Elephant Parade®, an international social enterprise with a unique combination of art, business and conservation. The Bombay Store has become the first Indian retail brand to be associated with Elephant Parade. Elephant Parade conducts the world’s largest open-air art exhibition of decorated elephant statues that seeks to attract public awareness and support for Asian elephant conservation. Created by local and international artists, each elephant is a unique piece of art. 20% of Elephant Parade profits are donated to The Asian Elephant Foundation. The Asian Elephant Foundation then distributes monies raised to various projects and organizations in the 13 Asian range countries.

Effectively pertaining to its Corporate Social Responsibility, The Bombay Store has tied up with ‘Elephant Parade’ as their exclusive retail partner in India. Elephant Parade has already spread its wings to more than 10 countries with each open-air art exhibition gathering a lot of supporters.

The Founder of the Elephant Parade, Mike Spits quotes, “We are glad to be associated with a prestigious brand like The Bombay Store. I am sure we would be able to convert this initiative into a global movement in India too. Our open-air art exhibitions create millions of smiles and raise awareness of the need for elephant conservation. We are happy to be present in India through our merchandise at The Bombay Store. We are confident that we will create a lot of supporters for Asian Elephants in India.”

On this exclusive tie-up, Asim Dalal, MD, The Bombay Store commented, “To be associated with Elephant Parade and their mission is an honor for us. It is our pleasure to associate ourselves with a global cause like Elephant Conservation. The unison seems apt as The Bombay Store’s logo too has an elephant. I will appeal to everybody to be part of this cause by buying the merchandise available at all the Mumbai outlets of The Bombay Store.”

The unique feature of this merchandise is the painting done on each elephant. The elephant with the name “Ganesh” is painted like our favorite God Ganesha. Elephant named as “Miss India” depicts the beauty of Indian women painted on an elephant. The price range of these hand painted elephant starts from Rs.4000. Elephant Parade merchandise also includes – hand painted elephants in different sizes, trays, mugs, key rings, cotton bags etc. Big sized decorated elephants are also available for the other corporate firms to buy and support the initiative.

The complete Elephant Parade merchandise will be available at The Bombay Store outlets in Mumbai: PM Road, Fort, High Street Phoenix, Inorbit Mall – Malad and Inorbit Mall – Vashi.

The Bombay Store will also be conducting a “Paint your own Elephant” competition, where the winning entries will be sent to Elephant Parade. Anybody and everybody can participate by painting these elephants and submitting the entries online through our website. The painting competition will also be held at Inorbit Mall, Malad on 20^th Oct, 2013, from 5 pm to 7 pm. For more details about all the activities related to Elephant Parade, please visit www.thebombaystore.com.