A closet to stay in

The Swedish celebrity photographer Bingo Rimér has always been well-versed in the Elfa system. His father, who introduced him to the system long time ago, thought it was exceptionally smart to hang everything on the top track.

So did Bingo, who since more than 20 years use Elfa systems in his photography studios. He has now realized a dream and created a walk-in closet at home.

“I have always had a very personal connection to my photography studio in Stockholm, which is the hub of my business. I had long dreamt of building a sort of ‘man cave 2.0’ there, where the focus was less on after parties and more on the modern man.”

Initially Bingo associated Elfa with practicality, functionality and high quality. The main purpose of the storage system was to keep his photography equipment in order. Then he learnt from Elfa’s planning experts about Elfa’s new Décor system and its classic grey design.

“Before Elfa’s systems were mainly about function for me, but here the aesthetic aspect came to life, which was great!”

Although Bingo’s walk-in closet offers order and tidiness aplenty, the most distinctive thing about his man cave has to be its great atmosphere. Besides Elfa Décor’s clean design in sober grey tones with silver knobs, Bingo has had a light carpet fitted with underfloor heating, and spotlights in the ceiling. The lighting can change colour, depending on the desired ambiance.

“Everyone is impressed and envious of my walk-in closet – men and women! Even kids like hanging out in here, because it’s so cosy. Whenever I have events in the studio, this is where people tend to congregate. It’s a space that people are drawn to.”

Read the full interview with Bingo Rimér on how his impressive walk-in closet came about and his thoughts behind the project.