Herzogenaurach, Germany (2nd October, 2012) – PUMA today announced it has signed a new partnership contract with the French national football player Gaël Clichy. The Manchester City left back defender will move into PUMA’s Speed silo, wearing the current evoSPEED 1FG boots for the first time in Manchester City’s UEFA Champions League™ match against Borussia Dortmund on the 3rd of October. Clichy is another strong addition to PUMA’s global sports marketing portfolio, and will become one of the main assets in the sportlifestyle brand’s football communication.
Gaël Clichy has enjoyed a long and illustrious career, winning the Premier League title for Arsenal and most recently with Manchester City. His attacking mentality and pace make him the perfect player for the PUMA Speed silo, a boot that has been designed to support the players’ maneuverability and agility to help them perform at their best. The French International joins Sergio Aguero, Falcao, Yaya Touré, Mario Gomez, Olivier Giroud, Ibrahim Afellay and many other international players to play in PUMA evoSPEED boots.
Gaël Clichy commented on his newly signed contract, “I am glad to start this new partnership with PUMA. It is an exciting brand and my new boots are very comfortable, so I am confident to perform well wearing them during the upcoming season. With Yaya Touré and Sergio Aguero, two of my Manchester City team mates recently signing with PUMA as well, and I am thrilled to be part of the PUMA family.”
Christian Voigt, Senior Head of Global Sports Marketing at PUMA said, “We are delighted to have signed this new contract with Gaël Clichy. That he is playing for the current Premier League champions Manchester City and is a key player in the French national team makes him another important asset in our global football portfolio. Gaël is an ambitious and determined footballer and will help us to strengthen our position in the football market. We are happy to have him onboard.”
The PUMA evoSPEED 1 FG boot that Clichy will wear features the criteria of light, flex and fit. The upper features a soft and ultrathin microfiber material whilst stability is provided by the internal EverFit cage. The anatomically engineered lightweight one-piece outsole provides stability and support, utilising high-tech materials to minimize weight and to maximize its flexibility and reactivity. The evoSPEED 1 FG features an external heel counter which secures an excellent heel fit and the new PUMA evoAptoLast which provides an industry leading fit.
PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany,Boston,LondonandHong Kong. For more information, please visit http://www.puma.com