PUMA INTRODUCES SWISS NATIONAL KITS FOR THE 2014 FIFA WORLD CUP™

Herzogenaurach, Germany (3 March, 2014) – PUMA today launched the new official home and away play kits for the Swiss National team, who are preparing for their tenth appearance in the FIFA World Cup. The new home kit will debut on pitch this Wednesday in St. Gallen when the Swiss National Team play against Croatia.

The new kits feature PUMA’s new football apparel innovation PWR ACTV, a first-to-market use of both athletic taping and compression within the apparel. The ACTV tape is strategically placed within the garment to provide micro-massages on the skin, working with the human body to help maximise performance and provide players with a faster, more effective energy supply to the active muscles. This combined with the underarm mesh inserts for increased breathability and freedom of movement, will help Switzerland have a competitive advantage at this year’s World Cup.

The home shirt is a simple and sophisticated design and a standalone silhouette for the Swiss national football team. The design of the shirt is inspired by the Swiss flag; the main body colour is PUMA Red and white lines run vertically down the left and right side of the torso. It also features a subtle tonal embossed Swiss Cross across the main front panel, representing the national pride of Switzerland.

PUMA player Stephan Lichtsteiner and Swiss National Team player said, “The new kits that PUMA have made are really nice. The style is great and the design reflects the pride we all feel for our nation. This week when we play against Croatia will be the first time we wear the new kits on pitch and put the new performance technology to the test. Having a shirt with the ACTV tape actually combined into the inside is a great idea and I’m looking forward to wearing a shirt that will help our performance.”

A full range of replica products including home and away shirts, shorts and a full merchandise collection for each team will be available to purchase from 5 March 2014.  The PUMA PWR ACTV football performance apparel collection featuring the same ACTV technology as the national playing kits is available to purchase now.

Media can download the full press kit including product imagery and player editorial images from the PUMA Press Center at http://news.puma.com/.

For all editorial player imagery please credit Tom Oldham.