FOR IMMEDIATE RELEASE
28 January 2016
THE BODY SHOP TO REDUCE OIL-BASED PLASTIC PACKAGING
The Body Shop International announces a new global initiative to reduce the use of oil based plastic packaging by 70% by 2020.The new initiative will see the ethical beauty business explore a number of new academic, technology and research partnerships to pioneer new product packaging solutions, covering packaging, product design and product life extension strategies.
Christopher Davis, International Director of Corporate Social Responsibility at The Body Shop International says: “The Body Shop is a company that has pioneered different ways of thinking, a legacy we’re immensely proud of. We want to take action to reduce our impact on the planet, radically reinterpreting the way we sell and buy cosmetics and how our customers use them. We are inviting global experts to supports us in achieving this goal, a journey that will ensure 70% of our product packaging does not contain oil-based plastics by 2020.”
As the first step in the new initiative The Body Shop has created a development partnership with California-based Newlight Technologies to introduce AirCarbon® in The Body Shop products. AirCarbon is a thermoplastic material that behaves the same as the plastics we are used to seeing in our packaging, but rather than using oil as a carbon source for plastic, this innovation uses methane and carbon dioxide which would otherwise be released into the air as a greenhouse gas, hereby taking greenhouse gasses out of the atmosphere and helping to keep the oil in the ground. The AirCarbon production process is carried out at a yield that is over nine times higher than previous technologies, providing a solution that replaces oil with captured carbon. The Body Shop is the first company to commit to an effort to industrialise AirCarbon in the beauty industry.
Mark Herrema, CEO at Newlight says: “We are proud to work with The Body Shop to help them replace oil-based plastics with AirCarbon, and use captured carbon as a source of good.”
Commenting on the partnership, Christopher Davis adds: “The impact of our research commitment with Newlight we hope will support this global business in increasing resource efficiency of product packaging, providing market access to new ways of buying and using The Body Shop products and services and increasing the perceived value of packaging and materials.
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The Body Shop International PLC, known as The Body Shop, was founded in 1976 by Dame Anita Roddick in Littlehampton, England. The beauty brand pioneered corporate activism and was built on a philosophy that business can be a force for good. With its brand expression, Beauty with Heart, the company continues to be focused on five core values; Against Animal Testing, Support Community Fair Trade, Activate Self Esteem, Defend Human Rights and Protect The Planet. All products are created using the finest ingredients sourced from the four corners of the globe, which are not tested on animals and are 100% vegetarian. The Body Shop has over 2,800 stores in over 60 countries.