Press release -
Fjällräven KAJKA - Awarded "BEST NEW OUTDOOR PRODUCT 2013" in the US
Every year the
editors of Outside, the largest outdoor magazine in the US, go through all the
new equipment presented at the Outdoor Retailer Show in Salt Lake City and present
an award to the “Gear of the Show”. This year the award went to Fjällräven’s new
and improved Kajka Backpack.
Fjällräven’s Kajka backpack was launched back in 2008 and has become one of Fjällräven’s most popular backpacks of all times. Over the years the Kajka Backpack has been named Best Backpack in both Sweden and Finland. But this has not stopped Fjällräven’s product developers continuing their efforts to make further improvements.
From summer 2013 the aluminum frame was replaced by a strong and flexible wooden frame made from Finnish birch resulting in a reduction of the carbon footprint of the frame by 90%. At the largest outdoor show in the US, this improved Kajka drew the most attention and was awarded “Gear of the Show”.
Outside Magazine, who gives the award, states:
“Swedish company Fjällraven has been making rugged outdoor products in Europe
since the 1960s, but they've just recently started peddling their wares in the
U.S. The Kajka, which is available in eight sizes, from a kid's size to a
whooping 100 liters, itself is not a new pack, and this is certainly not its
first award. (It was launched in 2008 and has been heavily praised by European
outdoor publications.) But the reason we picked it this show is because of
Fjallraven's decision this year to go old school—really old school. The
company's very first packs had wooden frames, and this year it decided to
replace the pack's aluminum frame with Finnish Birch wood, which reduces the
pack’s carbon footprint by 90 percent. They say it is as strong as the aluminum
and is processed the same way skate decks are made.”
Topics
- Leisure
Categories
- backpacks
- product awards
- kajka
ABOUT FJÄLLRÄVEN
In 1960 Åke Nordin founded Fjällräven in his basement in the town of
Örnsköldsvik in northern Sweden. Today our timeless, functional and durable
outdoor equipment enjoys a global presence and can be found in over 23
countries. The collection comprises outdoor clothing for men and women,
backpacks, tents and sleepingbags.
As a company we put a lot of focus on acting
responsible towards other humans, animals and nature and sustaining public
interest in the outdoors. The two largest outdoor events we organize are
Fjällräven Classic and Fjällräven Polar who attracts thousands of people.
Fjällräven is a part of the Fenix Outdoor Group. The Group net sales was
1 725,4 MSEK in 2012.
