Press release -

Fjällräven´s KAJKA backpack – “PRODUCT OF THE YEAR 2009”

Fjällräven’s newly launched Kajka Backpack received “Product of the Year 2009” from the test team at Sweden’s leading outdoor magazine Utemagasinet. 

Kajka is Fjällräven’s durable trekking backpack with plenty of excellent features that come to use when out in the wilderness. The carrying system is designed for heavy loads and the user friendly “Perfect Fit Adjustment System” can easily be adjusted to fit different body types. At the bottom there is a wet/dry compartment and the top lid can be removed and used as a chest or hip pack.

Every year, after testing hundreds of outdoor products, Sweden’s largest outdoor magazine and their test team announces their “Product of the Year” award. In 2009 the award goes to Fjällräven’s new trekking backpack Kajka.

“We are really happy that people like this new development. We have put a lot of effort into Kajka and it is a very durable backpack with many great features” says Henrik Andersson, Hardware Product Development Manager at Fjällräven. 


Topics

  • Leisure

Categories

  • product awards
  • backpacks
  • kajka

ABOUT FJÄLLRÄVEN
In 1960 Åke Nordin founded Fjällräven in his basement in the town of Örnsköldsvik in northern Sweden. Today our timeless, functional and durable outdoor equipment enjoys a global presence and can be found in over 23 countries. The collection comprises outdoor clothing for men and women, backpacks, tents and sleepingbags.

As a company we put a lot of focus on acting responsible towards other humans, animals and nature and sustaining public interest in the outdoors. The two largest outdoor events we organize are Fjällräven Classic and Fjällräven Polar who attracts thousands of people. Fjällräven is a part of the Fenix Outdoor Group. The Group net sales was 1 725,4 MSEK in 2012.


Contacts

Sarah Benton

Social Media & PR Manager Social Media & PR

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