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Trustpilot and Flowbox become partners to leverage the power of customer created content

Press release   •   Mar 03, 2020 08:00 CET

Photo: Part of the Flowbox team (left) and the Trustpilot team (right)

As the digital landscape changes rapidly, building trust is becoming increasingly important for companies. To help consumers make better purchase decisions and help online brands leverage the power of user-generated content, the global review site Trustpilot now partners with the UGC platform provider Flowbox.

Flowbox is a visual marketing platform that enables companies to use content created by their customers in social media, user-generated content (UGC), throughout the buyer journey. The company, founded 2016, has grown fast since the start and has today over 400 customers in ten countries. Now, the company joins forces with the Danish-founded review site Trustpilot. The combined technologies, knowledge and data of both companies will serve to create a better user experience for their mutual clients and their customers.

“Trustpilot is a mature brand and they have had a similar growth route as Flowbox and can share their knowledge and expertise. We believe that Trustpilot can also generate a trust component in attracting new clients, being a global market leader in customer reviews. We think that we can benefit from this synergy,” says Marcus Carloni, founder and CEO of Flowbox.

The objective of the partnership is to build a powerful solution to help companies gather and analyze customer generated content and leverage it throughout the online shopping journey, thus solving two main issues marketers encounter in their daily operations; creating new content for consumers and making it relevant for them to complete a purchase. Ultimately, the goal is to help companies increase their onsite conversion rate.

Trustpilot was founded in 2007 and is today a global site with over 71 million reviews written about over 330 000 companies worldwide. Through the platform, companies are able to view and respond to reviews and add their star-ranking to their website, thus turning consumer feedback to actionable insights.

“In a changing world where consumers are always looking for other consumers’ validation, it is pivotal to make sure that brands stay recognizable, trustworthy and understand their customers. We believe that the partnership with Flowbox will make sure that we can offer our customers a strong tool to build the foundations of such a journey”, says Thomas Brath, New Biz Director CEU at Trustpilot.

A first version of the joint solution will be launched in the beginning of April and tested by a selected few clients before being offered to the wide public. 


​For more information:
Serdal Sayar, Partnership Manager, Flowbox: serdal.sayar@getflowbox.com
Sarah Bacchetti, Partner Manager Nordics, Trustpilot: sbac@trustpilot.com




About Trustpilot
Trustpilot is a leading independent review platform - free and open to all. With more than 71 million reviews of over 330,000 companies, Trustpilot gives people a place to share and discover reviews of businesses, while giving every business the tools to turn consumer feedback into business results. Our mission is to bring consumers and companies together to create ever improving experiences for everyone. Founded in Denmark in 2007, the company has offices in London, New York, Vilnius, Denver, Berlin, Copenhagen, Melbourne and Edinburgh and currently employs over 800 people.

About Flowbox
Flowbox is a SaaS company offering a visual marketing platform to help brands leverage and distribute social content throughout the buyer journey to increase engagement, social proof and sales. Through the platform, companies are able to collect, moderate and publish content to their digital channels and social media. In our customer portfolio we have some of Europe's largest brands in tourism, lifestyle, fashion, retail and interior design. Flowbox was founded 2016 by marketers for marketers and is one of Europe’s fastest growing marketing technology companies with over 40 employees and offices in Stockholm, Antwerpen, Zürich and Amsterdam.

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